Email Marketing Specialist - Retirement - Remote

About the Role

Symetra has an exciting opportunity to join our team as a Marketing Specialist
!

The Specialist works within the marketing department and is responsible for the execution of standalone and integrated digital projects, launches, and campaigns. This position works closely with Product Marketing, Sales, and other departments to execute on the email initiatives. Specialists are expected to have a solid understanding of digital marketing best practices and trends in their area of expertise. They work closely with other Digital Marketing Team (DMT) specialists to ensure there is a strategic integration between all digital media.

They also manage and maintain email/marketing automation solutions and other digital technology, working with IT partners and vendors, providing detailed requirements and clear direction of new features and enhancements. This person can marry industry needs with user experience and translate those to a functional and effective digital asset. They are measured on the increase in number of engagement and leads for emails.

• Manage and execute all email programs, activities and deliverables.
• Assist Marketing Analyst with execution of emails on a day‑to‑day basis.
• Strategically align email marketing calendar with overall marketing calendar and other initiatives.
• Analyze ad‑hoc emails, email campaigns and other marketing automation results, issues and opportunities, adjusting any and all aspects of email to improve results.
• Consult on day‑to‑day work and execute on larger initiatives and new features/functionality.
• Use expertise to provide details of the tactical execution – process, procedure but more thoroughly – best practices, insight gained through metrics and behavior or previous campaigns.
• Design, execute and deliver ad‑hoc and recurring reports, documented from multiple data sources to support email marketing and sales support, planning and operations, including insights and actionable recommendations on key business drivers of the organization.
• Stay current on industry best practices and trends testing and adapting appropriate improvements into day‑to‑day email, campaigns and programs.
• Stay on top of trends, best practices for email and marketing automation initiatives and in the digital arena and relate back to Symetra initiatives.
• Write detailed proposals/execution plans for new feature/functionality/initiative and clearly articulate the value back to customers.
• Ensure integration with other DMT areas occurs and is part of the strategic direction of the new feature/functionality/initiative (if applicable).
• Work closely with business partners and DMT members to ensure that features/functionality/initiative are properly prioritized, on track. Proactively manage and execute project schedules for new feature/functionality/initiatives and assist in vendor management if new feature/functionality/initiatives require vendor services.
• Support the business stakeholders and IT partners in creating new feature/functionality/initiative.
• Use knowledge of email/marketing automation best practices to help define comprehensive requirements related to initiatives; interpret customer business needs and translate them into application and operational requirements.
• Recognize and proactively define, through detailed requirements, enhancements to the user experience.
• Elicit requirements using interviews, document analysis, requirements workshops, surveys, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis.
• Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high‑level information into details, abstract up from low‑level information to a general overview.
• Understand and distinguish user requests from the underlying true needs.
• Serve as the conduit between the customer community (internal and external customers) and the software development team (internal or external) through which requirements flow.
• Be responsible for quality assurance and testing new templates, campaigns, etc., along with verifying new functionality when updates have been made and responsible for customer approval.