Director of Digital Content​/Media

Title: Director of Digital Content/Media
VP Area: VP - Media
Department: Home Office
Position Compensation: $96,390 - $107,100
Location: St. Paul, Minnesota - Home Office, KTIS, Faith Radio

Who We Are:
Northwestern is a faith-driven community, Unwavering in our Christ-centered principles and identity as those who profess faith in Jesus. Rooted in the unshakable foundation of God’s Word and our calling to impact His world, our mission and vision flow from these core values, expressed through Christ-centered higher education at the University of Northwestern – St. Paul and through gospel outreach and faithfulness with Northwestern Media.

Position Summary:
The Director of Digital Content leads the vision and strategy for all digital initiatives at Northwestern Media. This role oversees digital content, platforms, social media, AI integration, and digital marketing helping fulfill our mission to lead people to Jesus through Christ-centered media.

• Develop and lead a mission-driven digital content strategy across all Northwestern Media platforms including websites, mobile apps, podcasts, video, and social media to support audience growth, deepen engagement, and consistently reflect Christian values
• Oversee content creation, curation, and optimization for all digital channels, ensuring consistency in voice, tone, and messaging across platforms and stations. Outcome and measure of success will be measured by audience growth and engagement of that audience.
• Direct the strategy and execution of social media content and engagement, maintaining a cohesive voice while optimizing for platform-specific best practices and audience trends.
• Lead SEO, and support email marketing, paid media, and digital fundraising efforts to increase digital visibility, deepen engagement, and drive measurable impact.
• Leverage data analytics and audience insights to assess performance, inform decision-making, and continually optimize content strategies and delivery.
• Integrate intelligent and scalable technologies to enhance content development, audience targeting, and workflow optimization.
• Maintain high standards for user experience and accessibility, ensuring content is engaging, responsive, and inclusive across all digital touchpoints.
• Supervise a team of digital content professionals and contractors, fostering creativity, innovation, and collaboration across departments and stations.
• Lead cross-functional digital initiatives, ensuring content strategy is informed by and supportive of programming, marketing, and ministry goals.
• Monitor and evaluate trends in digital media, ministry, and technology, and translate insights into actionable strategies that keep Northwestern Media on the cutting edge of digital evangelism and engagement.
• Champion digital content excellence, ensuring all content is mission-focused, technically sound, audience-driven, and results-oriented.
• Perform other duties as requested or assigned.

Because our community is a significant part of our mission and the development of our students and listeners, all employees serve as ministers of the gospel of Jesus Christ by actively partnering with the University to disciple students as they grow intellectually and spiritually, and with Northwestern Media to lead people to Christ and nurture believers to maturity in their faith.

Required:

• Bachelor’s degree in Digital Media, Communications, Marketing, Journalism, or a related field
• Minimum of 5 years of experience leading digital content strategy or managing multi-platform digital media teams
• Maintain a growing, personal relationship with Jesus Christ, reflect His character in all interactions, and faithfully uphold and embrace Northwestern’s mission, Doctrinal Statement and Declaration of Christian Community

Nice to have:

• Project management certification or relevant experience
• Experience with Content Management Systems (CMS)

• Digital Audience Growth:
  Proven success in managing and expanding social media presence and audience engagement across multiple platforms, with a strong understanding of user experience principles and accessibility standards to ensure inclusive and user-friendly digital…