Retention & Lifecycle Marketing; Klaviyo Specialist

We are looking for a passionate and driven Retention & Lifecycle Marketing (Klaviyo) Specialist to join the team.

Simply Good is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and Tik Tok.

If you’re obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you! To date, we’ve already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. Simply Good was featured by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, Money

FM 89.3, Mothership, Techin Asia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC.

You will own and execute Simply Good’s retention and lifecycle strategy across Email & SMS (via Klaviyo) - from segmentation, automation, and A/B testing to campaign optimization and performance tracking.

We’re looking for someone who can operate independently, move fast, and translate data into meaningful actions that improve LTV, repeat purchase rate, and total email revenue contribution.

This is a full-time remote role (40 hrs/week) reporting directly to the founder and Marketing Manager in Singapore.

• Plan, write, design and deploy 3-4 email Klaviyo campaigns per month aligned with marketing and promotional calendars.
• Implement A/B tests on subject lines, content, CTAs, and send times to improve open and click rates.
• Produce on-brand, high-performing email assets with a focus on conversions.

• Build, audit, and optimize key automation flows - Welcome, Cart Abandonment, Browse, Post-Purchase, Winback, Replenishment, and VIP.
• Implement flows have smart logic, updated dynamic blocks, and personalized segmentation logic.
• Continuously test, improve, and scale high-converting flows to increase conversion rates and flow-attributed revenue.
• Manage & develop advanced audience segmentation based on RFM, engagement, product interest, and geography.
• Maintain list hygiene, reduce unsubscribes, and grow active profiles month over month.
• Build & optimize signup forms, pop-ups, and landing pages to improve lead capture and engagement.

• Own weekly and monthly performance reporting — open rate, CTR, conversion rate, and revenue attribution.
• Provide actionable insights and recommendations to improve lifecycle strategy.
• Benchmark and report against industry KPIs and internal targets.

• Work closely with performance marketing (Meta/Tik Tok) and creative teams for campaign synergy.
• Collaborate with operations and product teams for bundle creation, replenishment triggers, and new product launches.
• Support customer retention campaigns, loyalty and referral programs.

• 3-5 years of hands‑on experience in Email & Lifecycle Marketing (Klaviyo required) for eCommerce or DTC brands.
• Experience designing and optimizing flows, campaigns, segmentation, and automations.
• Strong copywriting, data interpretation, and project management skills.
• Comfortable working remotely and independently in a fast-moving environment.
• Bonus:
  Experience with Shopify, Google Analytics, and SMS marketing (Postscript / Attentive / Klaviyo SMS).

• Be part of a fast-growing eCommerce brand disrupting the home care industry.
• Work in a media‑first startup that thrives on content-driven marketing.
• Full creative ownership—test and iterate ideas quickly.
• Mission‑driven startup tackling the plastic waste & transforming the FMCG industry to be more sustainable.
• Fast career growth opportunities.
• Remote work setup with a strong team culture that values creativity and innovation.

You may apply directly here:

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