Senior Analyst, Marketing Analytics-Video

What’s Under the Hood

Drive Time Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find Drive Time’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

In short, we’re looking for a Senior Analyst, Marketing Analytics – Video, to play a key role in improving media efficiency and driving customer engagement through video advertising. In this role, you’ll analyze and optimize performance across linear TV, OTT/CTV, and digital video platforms, developing insights and measurement frameworks that guide smarter investment and creative strategies. You’ll partner with marketing, media agencies, and analytics teams to deliver actionable insights that enhance campaign performance and support full-funnel marketing effectiveness.

In long, the Senior Analyst of Marketing Analytics is responsible for:

• Analyzing performance across linear TV, OTT/CTV, and digital video channels to identify trends, audience insights, and optimization opportunities.
• Developing and maintaining dashboards and reporting that connect media spend and impression delivery to outcomes such as web traffic, lead generation, and sales.
• Designing and conducting incrementality and A/B testing to evaluate the effectiveness of video campaigns and optimize media mix and frequency strategies.
• Partnering with marketing, media agencies, and analytics teams to inform planning, targeting, and creative rotation decisions.
• Presenting actionable insights and strategic recommendations to stakeholders across marketing and leadership.
• Serving as a subject matter expert in video marketing analytics, advancing measurement frameworks, attribution models, and test design methodologies within the organization.

• Killer analytical and reporting abilities
  . You’ll need the capability to analyze data and in return, prepare timely reports on your findings.
• Strategic thinker
  . We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.
• Intellectual curiosity
  . Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.

• A quantitative degree in either economics, finance, analytics, math, engineering, computer science.
• 3+ years experience in an analytics capacity
• Willingness to go above and beyond what might be expected.
• Proficient in Snowflake, SQL, Python, and data visualization.
• Experience with email analytics, call center sales analytics, and retail analytics is a major plus.
• Strong understanding of customer journey optimization and conversion metrics.

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! Drive Time Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, Drive Time Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness…