Lead Web Engineer

Highlights

• We are in-person working hybrid in Charlotte, NC; in-office Tues. – Thur.
• We work to unleash the greatness that impacts our everyday lives
• We are collaborative, friendly, fun, and do amazing work
• We value the bond with each other as we build community
• We bring together brand and demand generation for B2B manufacturers
• We offer competitive compensation, paid time off and benefits

Crafted is seeking a Charlotte, NC-based Lead Web Engineer
for a hybrid role
, with a strong interest in AI to help elevate our digital delivery. This role combines front-end web development leadership with the ability to manage day-to-day development workflows, mentor team members, and support the integration of AI-assisted tools into our processes. This leader will collaborate closely with UX/design, content, and demand generation teams to build compelling digital experiences, drive innovation through AI, and create seamless connections to our clients’ ecosystems.

You should be curious, comfortable using modern AI-assisted development practices, and eager to help the team apply AI thoughtfully. This role manages at least one developer directly, collaborates across UX/design, strategy, and content, and ensures projects are delivered with quality, speed, and innovation.

• Lead and guide a team of front-end developers including overseeing AI-based coding assistants and guiding their integration into the development workflow.
• Manage day-to-day development workflows, sprints, and planning—bringing solutions proactively rather than requiring heavy oversight.
• Translate UX/UI concepts into responsive and intuitive user experiences in collaboration with designers, strategists, and content leads.
• Integrate client websites with marketing and sales platforms (Hub Spot, Pardot, Marketo, Salesforce, etc.) to enhance conversion paths and automation.
• Experiment with and apply AI-assisted development practices (e.g., coding assistants, GPTs/Claude, agent tools) to accelerate workflows.
• Document and maintain development standards, processes, and workflows for the team.
• Stay current with front-end technologies, bringing forward ideas and solutions that improve both internal and client-facing outcomes.
• Foster a collaborative, innovative environment that balances speed, creativity, and quality.

• 3–5 years of proven success as a web developer, preferably within an agency or consultancy environment serving mid-market or enterprise clients.
• Strong knowledge of Agile/Waterfall methodologies and productivity tools.
• Familiarity with AI-assisted development (e.g., GPTs, Claude, AI coding tools) and enthusiasm for applying them in workflows.
• Understanding of web APIs, headless CMS integrations, and marketing automation platforms.
• Experience managing or mentoring junior developers preferred.
• Strong written and verbal communication skills across leadership levels, as well as both technical and non-technical audiences.
• Strong problem-solving and organizational skills.
• Entrepreneurial spirit, priding yourself on getting things done with a high level of quality.
• Experience with B2B manufacturing clients a plus.

• A collaborator who thrives in a fast-paced environment across multi-disciplinary teams
• A problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are done well.
• Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments.
• Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.
• Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example
• Team player who works well collaboratively and is quick to credit others
• Positive attitude with humility and a sense of humor
• Effective project management skills and the ability to multi-task; calm under pressure
• Strong intellectual curiosity and high attention to detail
• Desire for autonomy and pro-active initiative
• Comfortable with (and eager to create) change and fluidity based on circumstances

• A culture that thrives on collaboration, creativity, and a relentless pursuit of innovation, where every team member’s unique perspective contributes to crafting exceptional work for our clients.
• A team that balances hard work with a sense of fun, where performance and quality are always top priorities.
• Competitive salary, health benefits (medical, dental and vision), disability coverage, 401(k) with a company match, and profit-sharing opportunities.
• Paid time off for holidays, vacation, personal, or sick days.
• Hybrid work schedule (in-office Tue. – Thur., work from home optional on Mon. and Fri.).