Sr. Product Marketing Manager MSP

About the Role

As the Sr. Product Marketing Manager for the MSP Segment, you will own the go‑to‑market strategy, positioning, and messaging that drives awareness, adoption, and revenue growth across Ninja One’s Managed Service Provider (MSP) audience. You’ll collaborate closely with cross‑functional teams across Product, Sales, Business Development and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with MSPs of all sizes and maturity levels.

This role blends strategy and storytelling—requiring both a deep understanding of MSP business models and the ability to translate complex product capabilities into outcomes that help our partners scale, differentiate, and win. You’ll report to the Director of Downstream Product Marketing and serve as the primary owner of MSP audience messaging that powers campaigns, content, events, and enablement.

Flexible hybrid / remote work from home. Candidates located in the USA within the states of CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, WA
. Preference for candidates in Austin, TX or willing to relocate. Travel requirement: up to 40% representing Ninja One at key industry events, product launches, and customer engagements.

• Act as the voice of the MSP market within Ninja One—grounding messaging in real‑world partner needs, competitive insights, and emerging industry trends.
• Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for MSPs.
• Partner with the MSP Segment Leader to ensure all marketing programs are intentional, consistent, and outcome‑driven for the MSP audience.
• Identify opportunities to evolve Ninja One’s MSP solutions, pricing bundles, and positioning to align with market trends.

• Lead GTM strategy for MSP‑focused launches, partnering with Product, Sales, and Marketing to drive awareness and adoption.
• Build messaging and tools that help both direct sales and partner‑facing teams articulate Ninja One’s differentiated value in the MSP market.
• Partner with the Head of MSP partnerships and Sales Enablement to deliver joint workshops, webinars, and training that help MSPs sell more effectively and deepen their client relationships.

• Create MSP‑focused enablement content: pitch decks, solution guides, competitive battle cards, objection‑handling tools, and customer stories.
• Simplify complex product features and market trends into clear, actionable insights, ensuring both internal teams and customers easily understand the value of our MSP‑focused solutions.
• Deliver training and ongoing support for the sales team to ensure alignment with key MSP messaging and positioning.
• Build and maintain tools that help articulate product value, including case studies and testimonials from MSP customers.
• Develop and maintain MSP case studies, testimonials, and reference stories that highlight measurable business outcomes.

• Help position Ninja One as the most trusted platform for modern MSPs, driving narrative ownership through strategic storytelling and thought leadership.
• Contribute to industry content (e.g., whitepapers, reports, webinars, community panels) alongside the Head of MSP Partnerships and MSP Segment Leader.
• Represent Ninja One at key MSP industry events and in analyst briefings, podcasts, or panels.
• Cultivate relationships with MSP influencers and partners to strengthen Ninja One’s credibility and brand in the MSP ecosystem.

• Monitor market dynamics, competitive trends, and partner feedback to refine positioning and campaign strategy.
• Track and report performance of MSP‑focused launches and initiatives, tying results to pipeline and revenue impact.
• Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions.
• Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting and learning loops.
• Tech‑savvy: proficient with tools such as Microsoft, Confluence, Highspot,…