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Digital Marketing Lead
Remote / Online - Candidates ideally in
Saudi Arabia
Listed on 2025-12-06
Saudi Arabia
Listing for:
SiFi
Remote/Work from Home
position Listed on 2025-12-06
Job specializations:
-
IT/Tech
Digital Marketing, SEO
Job Description & How to Apply Below
About Us
SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.
This is a remote position.
Role OverviewYou’ll own SiFi’s digital growth engine. Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making.
Key Responsibilities- Build and run always‑on demand‑generation and lead‑generation programs across paid social, search, and retargeting
- Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization
- Develop and execute account‑based marketing (ABM) plays for priority accounts
- Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork
- Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution
- Own all digital marketing reporting: weekly, monthly, and campaign‑specific performance reports
- Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations
- Brief and manage external agencies/freelancers when needed
- Continuously experiment with new channels, creatives, landing pages, and funnel optimizations
- Prepare monthly demand‑gen plans tied to clear targets, budgets, and expected outcomes
- 5+ years in digital marketing, ideally in B2B SaaS or Fintech
- Strong experience in performance marketing, analytics, and marketing automation
- Deeply data‑driven mindset — able to extract insights, identify patterns, and act fast
- Strong reporting skills: dashboards, insights, and translating data into action
- Self‑managed, organized, and effective in a remote setup
- Excellent up to Fluent in English is a MUST.
Mid‑Senior level
Employment typeFull‑time
Job functionMarketing and Sales
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