Principal Analyst, Marketing Science & Effectiveness

Employer Industry: Digital Health Marketplace

• Salary up to $200,000 USD
• Unlimited vacation and 100% paid employee health benefit options, including medical, dental, and vision
• 401(k) with employer-funded match and commuter benefits
• Opportunity for career advancement and growth within a mission-driven organization
• Flexible work environment with remote work options
• Employee wellness programs and catered lunches to promote a supportive workplace culture

• Own measurement of the  Provider website, focusing on user journeys and improving engagement and conversion rates
• Analyze performance of B2B marketing campaigns and design attribution models to inform marketing strategies
• Build multi-touch attribution models and establish frameworks for marketing mix modeling and incrementality testing
• Partner with Marketing to design rigorous experiments and ensure robust causal inference
• Create executive-ready presentations with actionable recommendations regarding marketing spend and resource allocation

• 7+ years of experience in marketing analytics, measurement, or effectiveness roles
• Strong communication skills to simplify complex findings for diverse audiences
• Expertise in statistical modeling using Python or R, and proficiency in SQL
• Experience in cross-functional collaboration across Marketing, Finance, Product, and Engineering teams
• Attention to detail to ensure modeling accuracy and data integrity

• Experience with B2B marketing analytics, including Account-Based Marketing campaign analysis
• Familiarity with data visualization tools, specifically Looker
• Proven ability to evaluate multiple solutions and connect disparate data points into cohesive recommendations

#Digital Health #Marketing Analytics #Remote Work #Career Growth #Healthcare Innovation

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