Head of Lifecycle Marketing

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!)

and all of our positions are fully remote.

We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

You’ll design and own the strategies that drive engagement, retention, and long-term customer value. This role is both strategic and hands-on — building a high-performing team while innovating across the customer journey to maximize impact.

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment.
• Expertise in building and scaling customer lifecycle programs across multiple channels.
• Strong analytical skills with a track record of leveraging data to inform strategy and execution.
• Experience managing and scaling high-performing teams with a focus on ownership and accountability.
• Deep understanding of customer segmentation, messaging, and personalization at scale.
• Entrepreneurial mindset with a balance of creative vision and operational rigor.
• Passion for innovation and elevating the digital customer experience.
• Writes and speaks fluent English.
• It s not required to have experience working remotely, but considered a plus.

• Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.
• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.
• Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact.
• Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences.
• Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.
• Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.
• Champion automation, personalization, and data-driven decision-making across the lifecycle function.

• Interview with recruiter
• Interview with future manager
• Interview with team members (no managers present)
• Bar Raiser Interview
• Prior employment verification check

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level.

The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The…