Marketing Technology Director

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Dental insurance
• Vision insurance

Main Line Brands, founded in 2020 in Hickory, North Carolina, is home to leading franchise brands such as Mosquito Authority, Pest Authority, and Fitness Machine Technicians. Supporting more than 700 franchise territories across North America, the company is dedicated to providing best-in-class training, field support, marketing strategies, tech support, and more to help franchisees achieve their business goals. With a strong commitment to franchisee success, Main Line Brands continues to expand its portfolio, enabling growth and increased profitability for its network.

This is a full‑time, on‑site role located in the Charlotte Metro area for a Director of Marketing Technology. The Director will oversee the implementation and optimization of marketing technologies and strategies across the organization. Responsibilities include managing marketing automation systems, driving digital marketing campaigns, strategizing technology solutions for marketing needs, and leading projects to align with business objectives. Collaboration with cross‑functional teams and stakeholders to enhance marketing technology processes is a key aspect of this role.

We’re hiring a Director of Marketing Technology to architect, govern, and optimize the systems that power our marketing and multi‑location growth engine. This role owns marketing automation platform governance, data flows, API and webhook integrations, lead‑routing logic, analytics, and the rebuild of multiple brand websites with scalable location‑based pages.

You’ll also lead national Google Business Profile strategy across hundreds of locations, oversee AI‑driven workflows including chat and SMS journeys, and manage vendors while collaborating cross‑functionally across Marketing, Operations, and IT to ensure all systems connect seamlessly and drive measurable business outcomes.

• 5+ years in Mar Tech, Marketing Operations, CRM leadership, or digital systems
• Expertise with marketing automation platforms (GHL, Hub Spot, Marketo, etc.)
• Strong understanding of GA4, GTM, attribution, and data architecture
• Experience managing complex website rebuilds or large multi‑site ecosystems
• Ability to lead vendors and collaborate across technical and non‑technical teams
• A systems‑thinking mindset with strong analytical and problem‑solving skills

• Lead high‑impact digital transformation across three national brands
• Build scalable systems used by hundreds of franchise owners
• Work with a leadership team committed to innovation and growth
• Make a real difference in how franchisees win in their local markets

Flexible work from home options available.