Director of Digital Engagement

Tiny Mighty Communications is helping businesses grow by engaging those who matter most. We’re a small, but dynamic team accountable for delivering big results for our clients. We love what we do and have fun while we do it. And most importantly, we’re building a culture where our team members thrive and grow, both professionally and personally.

The Director of Digital Engagement will lead and execute the fast‑growing digital marketing practice of Tiny Mighty Communications. This role will be responsible for developing and hands‑on executing strategic digital marketing and social media programs that generate leads and drive growth for the agency’s B2B and industrial clients, as well as serving as a core member of the new client pitch team.

A key component of this position will be executing brand assessments, Linked In strategy development, thought leadership strategy, social media campaigns, and email marketing campaigns while building the foundation for a future digital department as the business grows.

We are looking for someone with previous agency experience and proven success executing both organic and paid digital marketing and social media programs for clients. We need someone who is an expert in Linked In marketing, Google ads, You Tube ads, Meta platforms, Tik Tok, Semrush, Mail Chimp, Hub Spot and other best‑in‑class digital marketing tools used for content publishing and research, data, and analysis.

Previous experience in B2B marketing communications is preferred but not required.

This position is full‑time in the office Monday‑Thursday with a remote working option on Fridays and reports to the President of Tiny Mighty Communications.

• Digital Strategy Development
  :
  Develop and deliver digital strategies directly through hands‑on execution, including brand assessments, Linked In strategy, and thought leadership frameworks. Define and grow the digital marketing practice of Tiny Mighty Communications, including identifying and deploying needed tools/platforms and training Tiny Mighty account teams on how to use these tools in the B2B industrial and manufacturing sectors.
• Client Engagement
  :
  Act as both the strategic advisor and primary execution lead for client digital programs. Work closely with Tiny Mighty clients to understand their goals and deliver tailored digital marketing programs that meet their needs and align with broader marcom goals.
• Lead Generation
  :
  Own the execution of these programs end‑to‑end, including audience targeting, content deployment, reporting, and optimization. Develop and deliver strategic digital marketing programs that help drive sales for Tiny Mighty clients; these programs will include (but are not limited to) Linked In content marketing, paid/organic social, Google/search ads, You Tube advertising, etc.
• Email Marketing & Automation
  :
  Lead the development, execution, and optimization of email marketing programs, including segmentation, automation workflows, performance analysis, and platform best practices across tools such as Mailchimp and Hub Spot.
• SEO & Content Marketing
  :
  Leverage SEMrush and related tools to conduct ongoing competitive and keyword research contributing to content, social, and email strategies. Identify relevant keywords and develop and implement content marketing strategies that drive search traffic to client websites.
• Content Creation
  :
  Create and package digital content—especially Linked In and email content—when needed to support campaign execution. Collaborate with the Tiny Mighty account team and other content creators to produce high‑quality digital content that resonates with B2B audiences and can be deployed across multiple platforms including (but not limited to) Linked In, Instagram, Facebook, You Tube, and Tik Tok.
• Analytics and Reporting
  :
  Monitor, analyze, and report on digital marketing performance, including comp set analysis, providing insights and recommendations for continuous improvement.
• Team Leadership
  :
  Serve as a “player‑coach,” executing the work while laying the foundation for a future digital team. Mentor the Tiny Mighty team as the practice grows to institutionalize digital marketing best…