Senior Director Product, Supply & Signal

Senior Director Product, Supply & Signal Job Description

Senior Director, Supply & Signal is forward-thinking and will lead the evolution of our intent and identity signal ecosystem — building the frameworks that connect publisher data, identity resolution, and audience intelligence across our platform and the open web.

This role owns the strategy for how D/Cipher+ signals are sourced, standardized, and activated bridging data from publishers, identity providers, and collaboration environments to power high-performing, privacy-safe advertising. The role combines technical depth in signal architecture with strategic vision for how intent, identity, and supply quality intersect to drive performance at scale.

This role will partner across engineering, data science, and partnerships to ensure that the data powering activation and optimization is accurate, enriched, and interoperable and will also guide how the platform integrates publisher-level intelligence and external identity data to enhance predictiveness, measurement, and attribution.

This is a senior leadership role at the intersection of data interoperability, identity, and publisher monetization, responsible for building the connective tissue that enables smarter, more transparent advertising across the entire media supply chain.

This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

D/Cipher is People Inc.’s audience data and mindset intelligence offering, focused on transforming People Inc.’s readership insights into scalable off-platform programmatic activations across the ad tech ecosystem. The team’s mission is to connect context, intent, and performance — powering smarter marketing decisions at scale across a wide range of inventory channels and platforms.

• Define and own the roadmap for D/Cipher+ signal architecture, ensuring signals derived from identity, intent, and publisher data are unified and actionable.
• Partner with Data Science to build frameworks that merge identity resolution, audience intent, and engagement signals into predictive targeting and optimization models.
• Oversee the design and governance of core signal pipelines, including ingestion, enrichment, and validation across multiple data sources.
• Lead initiatives that enhance cross-partner signal interoperability, ensuring consistent taxonomy and identity mapping across internal systems and external environments.
• Collaborate with privacy, legal, and data governance teams to ensure compliance and transparency across all signal and identity systems.

• Develop methodologies to assess and rank publisher supply using intent and identity signals, tying supply quality to audience addressability and outcome performance.
• Partner with yield, ad operations, and data partnerships to connect publisher intelligence with optimization and monetization strategies.
• Build internal tools and APIs that expose signal health, match rate performance, and enrichment diagnostics for internal and partner use.
• Ensure publisher data and identity-based signals flow seamlessly through activation systems, supporting consistent performance and measurement visibility.

• Lead strategy for data collaboration and clean room integrations, enabling privacy-safe audience and signal activation across publishers and advertisers.
• Partner with data engineering and product teams to design scalable solutions for cross-platform identity matching and audience overlap analysis.
• Define product and technical requirements that enable publisher-to-advertiser interoperability through modern data exchange standards.
• Drive partnerships that extend our access to high-quality, privacy-compliant signal and identity data.

• Shape the long-term evolution of supply and signal intelligence within the D/Cipher+…