Marketing Operations Manager

Marketing Operations Manager

VDURA, Inc. headquartered in Milpitas, California, seeks a Marketing Operations Manager to work in its Milpitas, CA office. This is a hybrid office‑based/work‑from‑home position focused on managing and optimizing the marketing technology stack, integrating advanced marketing automation systems, supporting sales with complex customer orders, and managing end‑to‑end marketing projects.

Location:

Hybrid within the United States; remote work possible from any U.S. location but must work in Milpitas, California, three (3) days per week.

• Managing and optimizing marketing automation platforms (Marketo, Salesforce, Sales Navigator, Zoom Info) to streamline lead generation, nurturing, and sales funnel processes.
• Implementing workflows, integrations, and automations that enhance marketing and sales efficiency.
• Leading and managing complex end‑to‑end marketing projects, coordinating cross‑functional teams, setting milestones, and ensuring successful delivery from concept to execution using Asana and JIRA, tracking KPIs and metrics.
• Developing and deploying automated, multi‑channel marketing campaigns using Google AdWords, Linked In Campaign Manager, and other advertising platforms.
• Conducting A/B testing, audience segmentation, and reporting to maximize ROI.
• Collaborating with the sales team to create detailed and complex customer quotes, leveraging knowledge of HPC storage solutions to accurately reflect technical requirements and pricing strategies.
• Implementing data tracking and integration through Google Tag Manager and other tracking systems to ensure accurate data collection and analysis.
• Designing and coding responsive marketing emails and forms using HTML/CSS to ensure a seamless and engaging user experience across all devices.
• Managing the sales lead lifecycle, including lead scoring, nurturing, and segmentation strategies, and optimizing the handoff between marketing and sales teams.
• Developing and managing dashboards and reporting systems to track marketing performance across various channels, using data‑driven insights to optimize campaigns.
• Leveraging AI tools for chatbots, predictive analytics, and customer journey mapping, and managing the backend and frontend of marketing automation tools for seamless integration into the sales pipeline.
• Executing global demand generation campaigns including email marketing, webinars, and paid media, and enhancing SEO efforts through keyword research and content optimization.
• Identifying inefficiencies within the marketing operations workflow and implementing technical solutions to enhance cross‑functional team performance and campaign execution.

• Bachelor’s degree (or foreign equivalent) in Chemical Engineering, Engineering Management, Marketing Technology and Analytics, or a related technical field.
• At least two (2) years of direct experience in a related position.
• Two (2) years of experience with each of the following: marketing automation tools and CRM platforms (Salesforce and Marketo); digital marketing tools (Google AdWords, Linked In Campaign Manager, SEO platforms); data analysis and reporting; data integration and tracking systems (Google Tag Manager and APIs); leading the creation and optimization of websites and digital assets.
• Concurrent experience across these categories is acceptable.

Pay scale: $ per year.

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