Associate Director, Data & Analytics Strategy

Company Description

Merkle is a data‑driven, technology‑enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people‑based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology guide improved marketing results and competitive advantage.

With over 9,000 employees worldwide across locations in US, EMEA and APAC, Merkle is part of the Dentsu Aegis Network. For more information, visit

As Senior Manager of Data & Analytics Strategy, you will report to the Director, Data & Analytics Strategy. You’ll provide analytics solutions and measurement strategies for client programs, transforming complex data into clear, applicable insights that support business growth. As an individual contributor, you’ll focus on the intersection of CRM, loyalty, and promotions. You’ll collaborate with teams to implement measurement frameworks, build analytics projects, and deliver reporting and data‑driven recommendations.

These efforts will strengthen client performance.

You will offer the opportunity to contribute to analytics plans while supporting client relationships, ensuring the data strategy aligns with client goals to create meaningful impact on how global brands connect with their customers.

This is a remote position.

• Analytics Delivery & Client Support
  • Implement measurement strategies and reporting that align with client goals.
  • Participate in client meetings to document program goals, define objectives and identify data‑driven opportunities.
  • Present complex findings in clear, applicable ways that promote decision‑making.
• Analytics Execution & Project Management
  • Implement analytics projects from problem identification through solution delivery.
  • Brief technical analytics work by offshore and third‑party teams.
  • Conduct data analysis using statistical techniques to analyze experiments and user behavior.
  • Identify gaps and challenges in data collection and develop viable approaches to address them.
• Measurement & Innovation
  • Provide subject‑matter expertise in measurement, analysis, and data‑driven solutions.
  • Develop learning agendas that identify opportunities to use data to inform new marketing tactics.
  • Support progress in experimental design and marketing testing programs.
  • Partner with other disciplines to refine and support recommendations.

• Bachelor’s degree or higher in a quantitative field (STEM, Business, Finance, or Marketing).
• 3+ years of experience in analytics/data science delivering campaign measurement, predictive analytics, and applicable insights.
• Experience querying large datasets and using big data platforms (Redshift, Big Query, Snowflake, or Databricks).
• Experience with CRM (Salesforce, Braze) and CDP tools (Hightouch, Amplitude).
• Expertise in loyalty analytics, A/B testing, and marketing experiments.
• Familiar with predictive modeling and machine learning libraries (Num Py, scikit‑learn).
• Proficient in visualization tools (Tableau, Power BI) and dashboard/report building.
• Knowledge of digital marketing analytics (Amplitude, Adobe, Google Analytics).
• Bonus: AI‑driven efficiency and advanced analytics.

The annual salary range for this position is $94,000 – $152,375 annually. Placement within the range is based on relevant experience and other factors permitted by law.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its…