Sr. Digital Marketing Specialist, Remote

Employer Industry: Healthcare Technology

• Salary range up to $86,000, with additional bonus and equity options
• Comprehensive benefits package including health, dental, and vision insurance paid up to 80%
• Robust time‑off plan with 21 days of PTO in the first year, plus two paid volunteer days and 11 paid holidays
• Flexible work schedules and the ability to work remotely
• 12 weeks of paid parental leave for all new parents and a six‑week paid sabbatical after six years of service
• Opportunities for professional development through educational assistance programs

• Lead the development and execution of digital marketing strategies and campaigns across various channels
• Manage paid media initiatives, including budget allocation and ad optimisations, to maximise return on ad spend (ROAS)
• Design and optimise integrated marketing automation workflows and nurture campaigns in Hub Spot
• Develop comprehensive reporting dashboards and KPI tracking systems to provide actionable insights
• Collaborate with design and content teams to create compelling advertising creatives and messaging

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in digital marketing, specifically in paid media, email marketing, and marketing automation
• Proven experience in executing paid media campaigns across platforms such as Google Adwords and Linked In
• Proficiency in Hub Spot for creating emails, landing pages, and workflows
• Strong analytical skills with experience in marketing analytics and reporting tools

• Expert proficiency in marketing automation platforms such as Hub Spot, Marketo, or Pardot
• Certifications in Google Adwords, Google Analytics, and Linked In advertising
• Experience working within an agile marketing framework
• Excellent written and verbal communication skills, particularly in managing vendor and agency relationships
• Strong attention to detail with the ability to manage multiple projects simultaneously

#Healthcare Technology #Digital Marketing #Remote Work #Career Growth #Diversity And Inclusion

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