Corporates Digital Strategy Manager

Digital Strategy & Experience Manager

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• Strategy and planning
  • Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning.
  • Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to corporate leadership and cross‑functional stakeholders.
• Funnel ownership and optimization
  • Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value.
  • Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to move prospects/customers through the funnel; reduce friction and abandonment.
• Sales alignment and GTM operations
  • Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring.
  • Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales.
• Personalization, data, and measurement
  • Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real‑time personalization across web and in‑app experiences.
  • Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers.
• Pricing, packaging, and offers
  • Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.
• Governance and ways of working
  • Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.
  • Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes.
• Key performance indicators (examples)
  • Digital‑sourced and assisted revenue/pipeline for transactional products
  • Trial start, activation, and free‑to‑paid conversion rates; time‑to‑value
  • Checkout completion rate, AOV, and refund/chargeback rates
  • Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR
  • Volume/quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherence
  • CAC and payback for digital channels; experiment velocity and win rate
  • Site/in‑app performance and accessibility

• 6–9 years in SaaS/B2B digital growth, e‑commerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.
• Hands‑on expertise with:
  • Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO).
  • Marketing automation and CRM (e.g., Marketo/Hub Spot, Salesforce).
  • CDP/personalization and audience management (e.g., Segment, reverse ETL).
  • Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
• Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting.
• Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.
• Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data.
• Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces).
• Education:
  
  BA/BS in marketing, business, analytics, or related field required; MBA preferred.

• Hybrid Work Model: flexible hybrid working environment (2–3 days in the office, if applicable).
• Flexibility & Work‑Life Balance: supportive workplace policies, work from anywhere up to 8 weeks per year.
• Career Development and Growth: continuous learning and skill development programs.
• Industry Competitive Benefits: health, dental, vision, 401(k) with match, paid time off, mental‑health days, and wellness resources.
• Culture and Values: inclusion, belonging, flexibility, and an emphasis on customer obsession, win mentalities, fast learning, and collaboration.
• Social Impact: volunteer days, pro‑bono consulting projects, ESG initiatives, and a commitment to providing trusted information worldwide.

Thomson Reuters is an equal‑employment‑opportunity employer and does not discriminate against any employee or applicant under any law; we hire for merit and fit for the role. We provide reasonable accommodations for applicants with disabilities.