Senior Manager, Provider Growth Marketing Remote; Remote

Senior Manager, Provider Growth Marketing

Remote;
Remote - New York

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.

We’re looking for a strategic, data-driven, and people-minded leader to own and scale our Owned Channels engine. As the Provider Growth Marketing Senior Manager, Owned Channels, you’ll lead your function across a variety of home‑grown, high‑intent acquisition channels including Outbound, Referrals, Affiliates, Co‑Marketing, Partnerships, and more. You’ll play a key role in shaping how we acquire mental health providers at scale, partnering closely with company leadership, Strategic Finance, Sales, Product, and cross‑functional marketing teams to accomplish our ambitious goals.

This role is ideal for a leader who can think big about long‑term growth, but also dive into the details of execution, experimentation, and operational rigor. You’ve built or scaled outbound motions before, thrive in cross‑functional environments, and know how to unlock new channels with speed and precision. Bonus points if you’ve supported new product launches or worked in product‑led growth environments.

• Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co‑Marketing, Partnerships, and more to drive efficient provider acquisition
• Shape long‑term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets
• Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline

• Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality
• Partner closely with Sales leadership to ensure channel‑to‑team alignment and seamless handoff processes
• Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume

• Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks
• Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing
• Develop insights that improve targeting, sequencing, messaging, and channel‑level efficiency

• Foster a culture of accountability, clarity, experimentation, and impact
• Provide coaching, development paths, and day‑to‑day support while empowering the team to own their respective channels
• Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change

You'd be a great fit if:

• 8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets
• Experience leading teams and building functions, including hiring, mentoring, and establishing scalable processes.
• Proven track record of scaling…