Principal Architect

Principal Architect

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life.

The Principal Architect is a customer-facing, strategic position within the Solutions Engineering organization. With a blend of business, technical, and sales skills, the Principal Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. A Principal Architect helps our customers achieve a true omnichannel customer experience by applying deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions.

Principal Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.

• Be the trusted advisor to our customers, prospects, and the broader Marketing Solutions Engineering (SE) team.
• Work with solutions engineers to understand the customer's unique business challenges and conduct architecture and solutioning workshops.
• Develop technical integration approaches, including data flow and architectural diagrams.
• Develop customized presentations, demonstrations, and prototypes to prove the solution's business value to the customer.
• Orchestrate targeted workshops that drive technical approaches and best practices aligned with the customer's defined business objectives and priorities.
• Present Salesforce Marketing Cloud technology infrastructure, with a deep understanding of the company's platform capabilities, hosting infrastructure, security, and integration capabilities.
• Assist Solutions Engineers in transferring knowledge to ensure successful use of the solution.
• Develop and deliver ongoing enablement, helpful content, repeatable solutions, and tools to support the Solutions Engineering organization.
• Continually participate in product, sales, and procedural trainings and certifications to acquire and maintain the knowledge necessary to be effective in the position.

• Strong understanding of digital marketing processes and significant experience developing and delivering data driven marketing solutions.
• Four-year college degree or equivalent experience with demonstrated proficiency.
• 5+ years of proven consulting and solution design experience working with customers.
• Deep understanding of and passion for the digital marketing landscape.
• Experience designing data flows to ingest, process and export data across multiple systems.
• Experience delivering presentations and demonstrations to senior-level business and technical audiences.
• Experience facilitating customer-focused workshops.
• Excellent time management skills and the ability to support multiple, concurrent projects.
• Can configure an end-to-end solution on the Salesforce platform.
• Continually looking to experiment with and learn new technology.
• Understanding of enterprise software sales process and methodologies.
• Knowledge of server-side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, JSON.
• Broad range of experience in large-scale database and data warehousing technology, ETL processes, analytics and cloud technologies.
• Data and CDP Expertise:
  Salesforce Data Cloud platform experience to support pre-sales engagements.
• AI Knowledge:
  Experience with machine learning concepts (predictive and generative AI), plus the ability to communicate value to diverse audiences.
• CRM Knowledge:
  Familiarity with Salesforce CRM and modern data stacks; comfortable discussing governance, security, and integration.
• Understanding of REST API integrations, SDKs.
• Knowledge of scalable computing resources via cloud environments like Amazon Web Services, Microsoft Azure, and Google Cloud Platform.
• Understanding of the architecture of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.
• Remote work: 25% - 50% travel to clients and for internal team collaboration.

• Experience working as an architect, solution engineer,…