Director, TV Strategy & Performance; Memphis, TN or Remote

Director, TV Strategy & Performance (Memphis, TN or Remote in USA) page is loaded## Director, TV Strategy & Performance (Memphis, TN or Remote in USA) locations:
Memphis, TNtime type:
Full time posted on:
Posted Todayjob requisition :
R0009975#
**** At ALSAC you do more than make a living; you make a difference.****##
*** We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking r background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family.

Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission:
Finding cures. Saving children.***##

Job Description The
** Director of TV Strategy & Performance
** is a strategic leader responsible for driving the planning, activation, optimization, and measurement of all television efforts—including
** Linear TV, Connected TV (CTV), and Over-the-Top (OTT)
** platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals.
** Key Responsibilities
**** 1. Channel Strategy & Planning
*** Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
* Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams.
* Identify strategic opportunities, business risks, and optimization levers across the media funnel.
** 2. Activation Oversight
*** Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market.
* Implement and evolve best practices in bidding, budget management, ad operations, and reporting.
** 3. Performance Management
*** Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
* Define and manage KPIs and investment scenarios aligned with strategic objectives.
** 4. Experimentation & Innovation
*** Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements.
* Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.
** 5. Cross-Functional Collaboration
*** Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals.
** 6. Vendor & Agency Management
*** Lead relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence.
** 7. Team Leadership
*** Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance.
* Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training.###
** Qualifications & Experience
*** Bachelor’s degree in business administration, Finance, Mathematics, Marketing, or a related analytical field.
* ** 8+ years of experience in TV planning and buying**, including Linear TV and CTV.
* Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV.
* Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development.
* Strong understanding of TV measurement tools (e.g., iSpot, Video Amp, Nielsen).
* Experience with media mix modeling and attribution in multi-channel environments.
* Exceptional storytelling and analytical skills with the ability to synthesize complex data into actionable insights.### #LI-TM1#
** Benefits & Perks**##
* The following Benefits & Perks apply toFull-Time Roles Only**.***##
* We’re dedicated to…