Marketing Technology Manager

Position Summary

The Marketing Technology Manager is responsible for managing and optimizing Destinations International’s digital ecosystem including the website, CRM and integrated marketing technology platforms. This position ensures all digital platforms are efficient, data-driven and interconnected to support the organization’s mission and enhance member and partner engagement.

Serving as the digital product owner, this role leads the ongoing evolution of DI’s digital infrastructure, coordinates with internal and external partners and identifies emerging technologies, including AI solutions, to improve efficiency, performance and user experience.

The Marketing Technology Manager collaborates closely with the Vice President of Marketing to translate strategic priorities into actionable digital initiatives and provides regular updates on platform performance, analytics and innovation opportunities. This role also partners cross-functionally with the Marketing Communications Manager, Content Marketing Manager and Business Insights Specialist to ensure DI’s digital systems support cohesive storytelling, accessibility and measurable outcomes.

• Serve as the digital product owner for DI website and related systems, overseeing the technical roadmap, user experience, performance and optimization to ensure the website supports organizational goals and member engagement.
• Partner with the Vice President of Marketing to align digital platforms with organizational priorities and communicate progress, risks and opportunities.
• Manage and maintain digital platforms (Impexium, Higher Logic, Career Center, Iconik, Open Reel, etc.) to ensure system health, functionality and integration.
• Lead CRM and platform integrations to ensure seamless data flow, automation and cross-departmental visibility.
• Oversee event management technology systems—including Cvent, event microsites, attendee apps and the Attendee Hub—ensuring seamless integration, functionality and user experience across DI’s digital platforms.
• Collaborate with internal teams to support event-related digital needs and deliverables such as microsite content, mobile app updates, integration support, asset intake and post-event workflows, ensuring all required components are completed and coordinated effectively.
• Oversee the full lifecycle of event media assets—including photography, video, and b-roll—by coordinating with internal teams and contracted vendors to plan shot lists, ensure content capture, and manage post-event organization and upload to DI’s digital asset management (DAM) system (Iconik) for accessibility and quality control.
• Stay current on innovations, updates and new features within DI’s technology ecosystem to ensure all platforms are optimized for performance and user experience. Proactively identify opportunities to streamline workflows, enhance data insights and improve operational efficiency across departments.
• Serve as a strategic advisor to internal teams, recommending tools, automations or platform enhancements that align with evolving organizational goals.
• Collaborate with the Marketing Communications Manager to ensure website functionality and digital platforms effectively support campaign delivery, audience engagement, and overall content strategy.
• Partner with external vendors (including DI’s digital agency and platform providers) to manage website enhancements, UX/UI updates, accessibility and SEO improvements and analytics support, ensuring timelines and deliverables are met.
• Work closely with Content Marketing Managero to ensure creative assets, design systems and visual elements are seamlessly integrated and optimized across DI’s digital platforms.
• Partner with the Business Insights Specialist to ensure accurate data tracking, analytics reporting and dashboard visibility.
• Develop and document digital governance standards (taxonomy, metadata, accessibility compliance and content tagging).
• Evaluate, implement and optimize AI and automation tools—including but not limited to DI’s chatbots and website translation platform—to improve digital workflows, accessibility and user engagement.
• Ensure compliance with data…