Growth Marketing Manager, and Commerce

Who We Are

Transact and CBORD have come together as industry leaders in integrated technology solutions, powering housing, access, food service, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and commerce solutions. Our technology supports K-12 and higher education, healthcare, senior living, and business campuses, creating connected campus experiences that simplify operations and enhance lives. With a mobile‑centric ecosystem and partnerships with over 1,750 institutions, we are dedicated to improving the student experience across all aspects of campus life.

We are currently searching for qualified candidates for Growth Marketing Manager, Campus  Commerce. Please see the details for the position below.

Title: Growth Marketing Manager, Campus  Commerce

Location: Remote

Transact + CBORD is seeking a seasoned Growth Marketing Manager with advanced ABM expertise to lead high‑impact, full‑funnel marketing programs that drive measurable pipeline growth and revenue across both new logo targets and our established Higher Education customer base. This role is designed for a strategic yet hands‑on marketer who blends data, technology, and compelling storytelling to influence complex buying committees and shape scalable growth engines.

The ideal candidate is a revenue‑minded marketer who partners seamlessly with Sales and Product Marketing, owns pipeline performance, and understands how to position and differentiate sophisticated SaaS solutions within the evolving campus technology ecosystem.

In this role, you will own the ABM strategy for Campus  Commerce—designing, orchestrating, and optimizing targeted multi‑channel campaigns that generate demand, accelerate sales cycles, and expand product adoption across priority institutions. You will leverage account insights, marketing automation, and integrated GTM motions to engage decision‑makers, support regional and vertical strategies, and deliver predictable, measurable business impact.

• Own and execute the growth marketing strategy for Campus  Commerce—driving demand generation, pipeline acceleration, and customer expansion through integrated, multi‑channel, data‑driven campaigns.
• Lead strategic ABM programs by defining ICPs, tiered account segments, target lists, and coordinated plays that engage complex Higher Ed buying groups across technology, finance, and auxiliary leadership.
• Design and orchestrate full‑funnel campaigns across email, digital, paid media, content, webinars, direct mail, and field programs to support both new logo acquisition and existing account expansion.
• Leverage Hub Spot as the ABM command center, building automated nurture flows, segmentation models, lead scoring frameworks, and performance dashboards that align Sales and Marketing around shared KPIs.
• Influence the customer lifecycle by supporting onboarding, adoption, expansion, and retention programs with targeted messaging, content, and engagement strategies.
• Own performance analytics, tracking funnel progression, account engagement, pipeline contribution, CPL, influenced revenue, and campaign ROI to enable clear decision‑making and continuous optimization.
• Champion experimentation, conducting A/B tests and performance analysis across messaging, creative, landing pages, and audience strategies to improve conversion at every stage of the funnel.
• Drive GTM alignment, partnering closely with Sales, Product Marketing, and Client Success to coordinate account plans, launch strategies, and region‑specific growth initiatives.
• Act as a strong project and program manager, maintaining campaign calendars, governing timelines, and ensuring precise and timely execution across internal and external teams.
• Stay current on Higher Ed, fintech, commerce, and credentialing trends, using market insights to refine targeting, messaging, and go‑to‑market strategy.

• 7+ years of B2B marketing experience, preferably in SaaS, Higher Education, fintech, payments, or campus commerce technology.
• Demonstrated success leading ABM programs that drive measurable gains in pipeline, revenue influence, and…