Growth Marketing Lead

Allium makes blockchain data accurate, simple and fast
Blockchain data is hard, messy, and chaotic

When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.

Accessing

data is hard because blockchains are optimized for Writes and not Reads

Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.

Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation

To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.” They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stable coins and DEXs.

Allium

abstracts the complexity with a simple way to query blockchain data

Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.

Google and Bloomberg had to organize the world's public financial and webpage data, Allium is on a mission to do the same for blockchain data

This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:

About our customers

We serve 2 groups of customers today with the same data but different platform.
Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.

Role Overview

As a Growth Marketing Manager , you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base—blockchain product managers and growth teams at companies like Magic Eden and Visa. Leveraging Allium’s enriched historical transaction and wallet data across 64+ chains, you’ll drive user acquisition, track product KPIs, and deepen competitive intelligence for our clients.

Your role will focus on building scalable, always-on growth campaigns across Web3 and Trad Fi audiences, tightly integrated with other marketing programs.

What You’ll Do

• Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage).
• Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.
• Develop scalable, automated campaign journeys to deliver triggered static and dynamic content…