Commercial Marketing Analytics Manager; Remote
Bolingbrook, Will County, Illinois, 60440, USA
Listed on 2025-12-23
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IT/Tech
Data Analyst, Business Systems/ Tech Analyst, Data Science Manager
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About UsS&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the “critical link” that enables our 100+ brand partners such as Adidas, Columbia, and Gildan to reach a hyper‑fragmented customer base of apparel decorators, eRetailers, and promotional products distributors who embellish apparel for diverse end‑consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports).
Our differentiation comes from a customer‑service focus, strategic product portfolio, world‑class distribution infrastructure, and a collaborative growth culture driven by relentless technological innovation. Founded in 1988 as a regional t‑shirt distributor, we have grown into a multi‑billion‑dollar value‑added distribution platform that supports market penetration for suppliers while enabling growth, operations, and fulfillment for a diverse range of customers across channels and business sizes.
The Role
We are seeking an experienced and collaborative Commercial Marketing Analytics Manager to build and scale a comprehensive marketing measurement capability. This role will develop a full‑funnel measurement framework that supports both digital and broader marketing initiatives, enabling more effective planning, execution, and optimization.
SCHEDULE- Monday‑Friday, Full‑Time, Exempt
- Remote Available
- Develop and implement a scalable, full‑funnel marketing measurement framework that aligns with business goals and marketing strategies.
- Define and standardize KPIs across brand, demand generation, and retention efforts.
- Partner with marketing leadership to evolve measurement maturity and introduce new capabilities.
- Collaborate with cross‑functional teams to support end‑to‑end campaign planning, from setting objectives and KPIs to post‑campaign analysis and insights.
- Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation.
- Provide guidance on learning agendas and how to apply insights to future planning cycles.
- Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration.
- Serve as a key liaison to translate business questions into structured measurement plans and learning agendas.
- Support measurement and optimization of e‑commerce performance, including traffic, conversion, and digital merchandising effectiveness.
- Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience.
- Contribute to the integration of e‑commerce data into broader marketing performance reporting.
- Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing.
- Help integrate digital and offline data sources to enable holistic performance evaluation.
- Collaborate with internal and external partners to evaluate and implement measurement tools and platforms.
- Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day‑to‑day work and long‑term career growth.
- Foster a collaborative and learning‑focused environment within the analytics function.
- Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement.
- Contribute to test design and evaluation for A/B and test‑and‑control experiments.
- Help build dashboards and reporting structures that support ongoing performance monitoring.
- 7+ years of experience in marketing analytics, marketing strategy, or related roles.
- Strong understanding of…
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