Senior Director of GTM Strategy

Responsibilities

• Define and own the company's GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel).
• Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis, and positioning to inform GTM priorities across the funnel.
• Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations), and messaging that resonates with target buyers.
• Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans.
• Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem, and partner motion strategy.
• Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making.
• Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation.
• Monitor, iterate, and refine GTM strategy over time, adjusting to market dynamics, competitive changes, and internal learnings.

• 12+ years of experience in GTM strategy, high-growth SaaS/AI businesses; at least 5+ years in a leadership/Director or Senior Director capacity
• Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion
• Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, and go-to-market motions (direct, partner/channel)
• Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans
• Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance)
• High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape), and commercial mindset
• Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a Flex Experience budget ($900 annually) to help you make the most of your time away from work
• Flex Wellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave