Senior Paid Social Media Manager – Lead Generation Specialist

Senior Paid Social Media Manager – Lead Generation Specialist

About Softline Solutions

Our mission is to empower businesses through strategic, data-driven digital marketing that delivers measurable growth. We operate with an unwavering focus on customer satisfaction, working not as a vendor but as a true partner invested in our clients’ long-term success. By providing clarity, performance, and dedicated support, we help brands confidently reach and exceed their goals.

About the Role:
High-Impact Performance & Lead Generation

We are actively seeking a top-tier Senior Paid Social Media Manager with an established, quantifiable track record of owning and scaling large-budget paid social campaigns specifically engineered for high-volume lead generation and direct business impact. This is a critical, hands‑on role where you will be the sole driver of our lead acquisition performance across key platforms, most notably Meta (Facebook/Instagram), Tik Tok, and emerging channels.

Success in this position is measured by your ability to transform complex performance data into aggressive, high‑ROI growth strategies. The ideal candidate blends exceptional platform expertise with rigorous data analysis and a keen focus on the creative elements that drive lower‑funnel conversions.
Experience managing enterprise‑level budgets with a primary goal of lead generation is the core requirement for this role.

• Develop, own, and execute the end‑to‑end strategy for large‑scale, high‑spend paid social campaigns, with a core emphasis on optimizing for lead volume, quality, and cost‑efficiency (CPL/CPA).
• Establish scalable, repeatable structures for continuous, aggressive testing across funnel stages to maximize lead acquisition.
• Create robust forecasting models and budget allocation plans tied directly to projected lead‑generation goals and strategic business objectives.

• Conduct granular,
  bottom‑of‑funnel analysis of campaign performance, translating complex conversion and attribution data into clear, high‑confidence business decisions for optimization.
• Design and manage comprehensive reporting dashboards that focus on lead funnel metrics, articulating clear narratives around performance, ROI, and future growth opportunities for leadership.
• Develop and manage a strong testing roadmap focused on creative, audience, and bidding strategies that drive superior lead conversion rates.

• Serve as the primary performance partner to the creative team, providing directive, data‑grounded feedback to ensure all ad concepts are optimized for lead capture and conversion
  .
• Guide creative strategy based on proven data patterns to maximize the impact of lead‑focused ad units.
• Ensure all creative output adheres to platform best practices and aligns directly with aggressive lead‑generation performance goals.

• Clearly and effectively communicate large‑scale campaign strategies, lead performance results, and growth recommendations to internal stakeholders and clients.
• Collaborate closely with account managers, sales, and leadership to ensure seamless alignment between paid social lead efforts and the overall business pipeline.
• Present detailed testing insights, strategic recommendations, and conduct quarterly business reviews focused on lead acquisition performance.

• 4+ years of hands‑on experience managing and successfully scaling paid social campaigns with an explicit, deep focus on lead generation (or direct response).
• Proven, verifiable track record of building and scaling performance‑driven social strategies with enterprise‑level budgets ($50K+/month) that consistently achieve aggressive lead‑volume and efficiency goals.
• Expert‑level, hands‑on proficiency with core paid social platforms, including Meta Ads Manager and Tik Tok Ads Manager
  .
• Strong analytical foundation with the ability to swiftly turn complex data on conversion rates, attribution models, and CPL/CPA into confident, high‑stakes business decisions.
• Deep understanding of audience segmentation and creative testing methodologies applied to lead generation funnels.
• Excellent communication skills with the confidence to articulate results, strategy, and next steps to senior stakeholders.
• Expert‑level, hands‑on proficiency with core paid social platforms, including Meta Ads Manager and Tik Tok Ads Manager
  .
• Proficiency in web and campaign analytics platforms like Google Analytics
  .
• Experience with project management and collaboration tools such as Asana and Monday
  .
• Familiarity with marketing automation and CRM tools like Klaviyo is a distinct advantage.
• Working knowledge of creative production and asset management tools, including Canva
  , Creatify
  , and Magic brief
  , is highly desirable.

The pay range for this role is:

95, USD per year (Softline HQ)