Team Lead, Digital Strategy and Analytics

Eversource will not offer immigration-related sponsorship for this position. Applicants who require immigration sponsorship—either now or in the future—should not apply. This includes, but is not limited to, direct company sponsorship, listing Eversource as the employer of record on immigration documents, or any work authorization that requires company involvement or documentation (e.g., H-1B, OPT, STEM OPT, CPT, TN, J‑1, O‑1, etc.).

Work across the organization to improve processes and find new opportunities to expand the digital customer experience. Utilize the power of data science and advanced analytics to drive financial results and improve customer experiences. The department will work collaboratively with business partners across the organization to determine the right questions to ask, pursue the best opportunities, share insights, and develop practical business recommendations.

Deliver data‑driven solutions that give Eversource’s users the best experience across our platform.

This role supervises a team of 2+ FTE’s.

Eversource supports work‑life balance by offering hybrid schedules for certain roles. Eligibility is based on job responsibilities, operational needs, nature of work and team dynamics. Current guidelines require employees to work at least three days in the office, including Tuesdays and Wednesdays, with the third day set by the employee and supervisor based on department needs. These guidelines apply to roles approved for remote work and are subject to change, based on managerial discretion and work performance.

All applicants must be able to work up to five days in the office if needed (for example: emergencies, training, or other business needs) or if the policy changes.

• Provides leadership and oversees a team of Digital Analysts through training, project support, and guidance on strategy and analytics
• Manages the analytics product portfolio, including analytics tools, surveys, A|B testing, etc.
• Conducts formal/informal training on the use of new technologies and measurement reporting
• Develop trusted advisor relationships with stakeholders, business partners, and technology teams
• Communicates and presents findings to leadership level business partners
• Oversees in-depth analyses of self‑service performance across various strategic online and mobile projects and presents data‑driven insights and recommendations to team members, product owners, and senior management.
• Works collaboratively within the Digital Product team to support the execution of the product roadmap
• Manages data implementation strategy and presentation of insights to key stakeholders
• Creates a digital measurement framework that establishes clear KPIs and goals for all digital channels
• Gathers and analyzes behavioral data to support the digital ecosystem and tools
• Develops analytics dashboards and ad hoc reports to monitor the performance and health of the digital channels
• Proactively identifies any anomalies or inconsistencies in digital data and presents recommendations to improve or resolve
• Generates insights from data and leverages contextual feedback to inform the product strategy and feature prioritization
• Analyzes variances in KPI’s, presents analysis to partners, and monitors performance versus plan.
• Analyzes web site performance to gauge results of site improvements and provides data‑driven business insights

Technical Knowledge/Skill:

• Enthusiastic and self‑motivated with a desire to learn new tools and technologies
• Excellent quantitative, analytical, statistical, and technical (Excel, SQL and one or more of JavaScript/Python/R/(desired) skills)
• Mastery of one or more of web analytics tools – Adobe Analytics, Google Analytics
• Experience leveraging and deploying tag management solutions (Adobe, GTM, etc.)
• Experience with Microsoft Power BI and other BI visualization tools (preferred).
• Experience in one or more of the leading online survey tools and platforms (Foresee, Qualtrics, iPerceptions)

Education:

• BS, MS, or MBA in relevant quantitative studies or equivalent experience

Experience:

• Minimum of five…