Web Optimization Manager-Remote

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Column Technical Services is looking for a critical focused and strategy-oriented Web Optimization Manager who thrives on turning data into actionable strategies. This position can be done remotely. In this role, you'll lead efforts to enhance our website by uncovering friction points, developing data-driven hypotheses, and implementing testing strategies that improve engagement and conversion. Working closely with analytics and cross-functional teams, you'll transform complex user behavior insights into meaningful improvements that help care seekers find what they need quickly and effortlessly.

If you're ready to combine analytical rigor with creative problem-solving to shape a best-in-class digital experience, we'd love to hear from you.

Candidates must be authorized to work in the United States without current or future sponsorship.

• Analyze behavioral data to identify friction points in the user journey and deliver strategic recommendations that enhance usability, engagement, and conversion.
• Apply a critical lens to data by questioning assumptions, investigating underlying behaviors, and refining hypotheses to uncover deeper insights and inform optimization priorities.
• Develop and prioritize testable hypotheses grounded in quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
• Own the development and execution of a robust testing roadmap—including A/B and multivariate tests—collaborating with Product, UX, and Marketing Operations teams.
• Utilize Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights aligned with core KPIs.
• Partner with data analysts to validate findings and ensure optimization decisions are supported by statistically significant results and measurable business impact.
• Translate complex data into clear, compelling narratives that communicate optimization outcomes to cross-functional stakeholders.
• Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and overall site experience across key journeys.
• Maintain refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
• Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

• 4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
• Bachelor's degree in Business Administration, Marketing, Operations or Communications.
• Deep expertise with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
• Proficiency in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
• Strong hypothesis-driven mindset with proven ability to design, execute, and analyze digital experiments.
• Advanced analytical skills with the ability to work independently on web data and collaborate with data teams for deeper analysis.
• Comfortable working cross-functionally with UX, content, product, and engineering teams to bring ideas to life.
• Excellent communication skills with the ability to present insights in a clear, actionable, and persuasive manner.