Sr Product Marketing Manager

Summary of the Role

We're seeking a creative, collaborative, and motivated Product Marketing Senior Manager who blends customer insight, data-driven decision making, high analytical aptitude, and go-to-market excellence to deliver material business outcomes.

• Spend significant time with customers and prospects to uncover unmet needs and jobs-to-be-done; turn insights into clear problem statements and opportunities.
• Lead longer-range strategic thinking on product priorities, including market sizing and other data-driven projects.
• Generate and socialize business cases for new products and enhancements under the broader risk and fraud umbrella.
• Partner closely with Product Management, Engineering, Sales, Marketing, and Research to shape roadmaps aligned to customer and market signals.
• Influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes.

• Own end-to-end go-to-market plans for launches and feature releases: objectives, segmentation, positioning, messaging, channels, timelines, and success metrics.
• Create and maintain differentiated messaging and proof points; ensure consistency across web, sales assets, demand gen, and in-product surfaces.
• Partner with Demand Generation to plan and execute campaigns across email, paid media, webinars, field events, and nurture programs; define audience, offers, and CTAs.
• Build sales enablement: pitch narratives, competitive battle cards, discovery guides, objection handling, demo scripts, and customer stories.
• Develop customer reference programs and case studies that showcase measurable outcomes and risk/fraud impact.
• Represent Thomson Reuters at key industry events and communities as a thought leader.

• Manage a team of analysts who deliver data insights back to the team and various internal stakeholders (e.g., pipeline creation, financial results, specific initiative reporting).
• Conduct market sizing and growth modeling to guide investment decisions.
• Run A/B and multivariate tests on messaging, pricing/packaging hypotheses, etc.; quantify business impact.
• Analyze product usage, cohorts, and adoption patterns to inform onboarding, activation, and expansion plays.
• Leverage tools such as Excel, SQL, Tableau/Power BI, Pendo, and Salesforce (among others) for both recurring and ad-hoc data extraction and analysis.

• 5+ years of professional experience in product marketing, marketing, product management, strategy, consulting, or closely related roles.
• Proven ability to develop portfolio- and product-level value propositions and translate them into clear, compelling narratives.
• Strong analytical skills; comfort structuring ambiguous problems and synthesizing data into recommendations and action.
• Experience planning and executing product launches and integrated GTM campaigns with measurable business outcomes.
• Excellent stakeholder management and collaboration skills across Product, Sales, Marketing, and Executive teams.
• Strong communication skills: can craft and deliver well-structured stories (e.g., business cases, sales narratives) for internal and external audiences.
• Growth mindset with a test-and-learn approach and strong bias for delivering business outcomes.

• Experience with B2B SaaS, data/analytics products, or risk, identity, and fraud platforms.
• Familiarity with compliance, KYC/KYB, AML, payments risk, account takeover, or claims/fraud workflows.
• Hands-on proficiency with CRM and marketing automation (e.g., Salesforce) and BI tools (e.g., Tableau/Power BI).
• Comfort querying data (SQL) and building self-serve dashboards.
• Background in pricing/packaging or monetization strategy.

#LI-TV1

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs,…