Product Designer

Are you looking for a new challenge?

Fancy helping us shape the future of motor insurance?

Prima could be the place for you.

Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 4 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.

To help fuel that growth, we need a Product Designer to join our Customer Support and Conversion teams.

This team is guided by what our customers want.

Customer Support and Conversion teams, where design, service thinking, and continuous improvement come together to empower our Support teams in Italy, Spain, and the UK and deliver outstanding help to our customers.

• Analyze user needs through interviews, workshops, and shadowing sessions with both internal teams and end customers.
• Map workflows and pain points
  , identifying inefficiencies and opportunities across processes like policy management, support interactions, and underwriting flows.
• Design clear and intuitive interfaces that simplify complex tasks such as reviewing documentation, managing customer cases, or supporting operational decisions.
• Create wireframes, interactive prototypes, and mockups to test and validate solutions early with real users.
• Collaborate closely with product managers and engineers to ensure high-quality implementation aligned with business and user needs.
• Contribute to a scalable and consistent design system
  , creating reusable components and patterns that support complex operational environments.
• Ensure accessibility and usability
  , following UX best practices and internal guidelines.
• Run user testing and gather feedback after each release to continuously refine and improve experiences.
• Translate usage data and metrics (e.g., error rates, completion times, frequency of use) into actionable design decisions.
• Refine visual design
  , ensuring clarity, consistency, and modern aesthetics across all touchpoints.

• Experience
  : in product design, preferably in product companies.
• Portfolio
  : A portfolio that demonstrates deep expertise in UX/UI designs, design thinking, creation of user flows with variable complexity.
• Data mindset: Comfortable reading analytics dashboards, understanding funnels and translating data into actions.
• Tools
  :
  Proficiency in Figma (Auto Layout, Variants, Tokens, Component Libraries). Knowledge of prototyping and handoff best practices.
• Accessibility
  :
  Awareness of accessibility standards (WCAG) and ability to design components and patterns that meet those standards.
• Collaboration
  :
  Strong communication skills and ability to collaborate with developers, product managers and stakeholders to ensure product quality.
• Continuous Learning
  :
  Curiosity for exploring new design methods, product improvements, and cross‑functional collaboration.
• Language
  :
  Fluency in English is required.

• Familiarity with A/B testing platforms and experimentation frameworks.
• Previous experience designing management software, chatbots, and basic knowledge of CRM/customer service tools.
• Previous experience designing conversion flows.
• Experience in industries with complex regulatory, legal, or compliance requirements like insurance, financial services, or other regulated industries.
• Knowledge of basic understanding of how design components are implemented in code.
• Familiarity with agile and cross‑functional workflows between design and development.

We want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.

🤸
Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere.

🏁
Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.

🌈
Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.

Think you’re a match?
Apply now.

At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives.

Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us ruiting. Let’s build the future of insurance, together.