Senior Lifecycle Automation Marketing Specialist

Senior Lifecycle Automation Marketing Specialist

Hybrid role based out of our Support Center in Franklin, TN, with Monday through Thursday in the office and Fridays as designated work-from-home days.

The Senior Lifecycle Automation Marketing Specialist will lead the strategy, execution, and optimization of our marketing tech stack and ongoing deployments. This role is responsible for managing segmentation logic, overseeing day-to-day email deployment workflows, and ensuring flawless execution of email builds. The ideal candidate brings strong analytical expertise, familiarity with marketing automation platforms, email design experience, and a passion for using data to drive meaningful customer experiences.

• Oversee the creation, QA, and deployment of email campaigns, ensuring flawless execution.
• Manage day-to-day deployment schedules, prioritizing deliverables based on business needs and campaign requirements.
• Develop testing plan for personalization, creative, and strategy in tandem with cross-functional partners.
• Partner with IT, data, and analytics teams to refine segmentation logic and continuously improve targeting accuracy.
• Develop segmentation frameworks that support personalization, lifecycle marketing, and customer journey initiatives.
• Design, build, and maintain advanced customer segments using customer data.
• Collaborate with internal and external partners (including technical, strategy, and creative) to align on campaign requirements and ensure smooth execution.
• Analyze campaign performance and segmentation effectiveness to inform optimization strategies.
• Use data insights to recommend enhancements to personalization, targeting rules, and communication cadence.
• Contribute to A/B testing strategies and ensure results are incorporated into future programs.
• Customer Focus – Building strong customer relationships and delivering customer‑centric solutions.
• Communicates Effectively – Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences.
• Action Oriented– Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Organization – Ensure projects adhere to a timeline or cadence in order to ensure team visibility.

• Bachelor's Degree in a marketing, communications, or business field
• 4+ years of experience in CRM, Lifecycle, or similar marketing field, or an equivalent combination of education and experience

• Must be self‑motivated, have excellent writing & interpersonal communication skills and be willing to work flexible hours
• Knowledge of customer segmentation, waterfall logic, and CRM systems. Some design experience a plus.
• Ability to demonstrate excellent interpersonal and communication skills
• Familiarity with customer journey mapping and lifecycle automation
• Organizational skills to execute complex, cross‑team campaigns
• Detail oriented, highly motivated with strong work ethic and quality orientation
• Understanding of marketing functions and technologies

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• • Sit, stand, and walk
• • Use hands and arms to handle, feel or reach
• • Speak and hear

• • Lift or move up to 25 lbs
• • Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of the environment an employee encounters while performing the essential functions of this job.

Low to moderate

Minimal

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Ability to speak, read and write…