Digital Marketing Specialist at atqleads lia, CA

Digital Marketing Specialist job alia, CA.

This is a remote position.

Summary:

We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize integrated digital marketing campaigns across multiple channels. This role is critical in driving brand awareness, lead generation, and customer engagement through data-informed strategies. The ideal candidate will possess a strong command of digital marketing tools, analytics, and emerging trends, with a proven ability to deliver measurable growth. You will collaborate closely with cross-functional teams to align marketing initiatives with business goals and ensure consistent, high-impact messaging across all digital touchpoints.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across email, social media, SEO/SEM, and paid advertising platforms
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and CRM systems
• Optimize digital content and landing pages for conversion rate improvement and user experience
• Manage and grow email marketing campaigns, including segmentation, automation, and A/B testing
• Conduct market and competitor research to identify opportunities and inform strategy
• Collaborate with design and content teams to produce compelling, on-brand digital assets
• Stay up to date with industry trends, platform updates, and best practices in digital marketing

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in digital marketing, with proven success in campaign management and performance optimization
• Proficiency with Google Analytics, Google Ads, Meta Ads, email marketing platforms (e.g., Mailchimp, Hub Spot), and SEO tools
• Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies
• Excellent English written and verbal communication skills, with attention to detail and analytical mindset
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Experience with marketing automation and CRM systems is a plus
• Experience with Framer is a plus
• Experience with AI and automation tool such as Make and Zapier is a plus.

• Unlimited PTOs
• Fully remote work environment