Braze Retention Marketing Manager

Join to apply for the Email Technical Strategist role at Crucial Point

CrucialPoint is seeking an experienced Email Technical Strategist to lead the technical execution of sophisticated email, push, and in-app messaging campaigns.

• Architect and execute customer lifecycle campaigns across Braze (email, SMS, in-app, and push)
• Develop and manage data integrations between Braze and client CRMs, CDPs, or analytics tools
• Design complex user journeys using Liquid logic, segmentation, and event triggers
• Collaborate with strategists and creatives to translate campaign ideas into technically sound executions
• Ensure deliverability best practices, including IP warming, domain authentication (SPF, DKIM, DMARC), and list hygiene
• Analyze campaign performance and generate actionable insights to optimize engagement and conversion
• Stay current on all product updates, integrations, and emerging marketing technology trends

• Must have 2+ years of experience working with Braze
• 3+ years of experience in email or lifecycle marketing, preferably in an agency environment
• Proven experience with Braze Canvas, Liquid scripting, and advanced segmentation logic
• Understanding of data flows and APIs between marketing platforms and CRMs
• Experience with A/B testing, deliverability optimization, and analytics dashboards
• Strong problem‑solving and documentation skills
• Excellent communication and collaboration abilities across technical and creative teams

• Familiarity with other ESPs or marketing automation platforms (e.g., Klaviyo, SFMC, Eloqua)
• Moderate understanding of SQL for audience queries

• Campaigns are launched on time and meet performance goals
• Data integrations function seamlessly between systems
• High deliverability and engagement rates across campaigns
• Positive collaboration feedback from internal and client teams

CrucialPoint Agency is a full‑service retention marketing agency that specializes in creating effective retention programs, including email, SMS, push, loyalty, and lifecycle campaigns. We are dedicated to delivering exceptional results for our clients, and we invite you to join our talented team.

This position is a remote position with at least 30 hours a week, open to candidates in LATAM and NAM. Compensation ranges from $30–$45/hr, based on experience.

• Mid‑Senior level

• Full‑time

• Sales, General Business, and Education
• Wireless Services, Telecommunications, and Communications Equipment Manufacturing