Conversion Funnel​/Form Builder; AI

Conversion Funnel/Form Builder (with AI)

Join to apply for the Conversion Funnel/Form Builder (with AI) role at Impact Scale
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$80,000.00/yr - $/yr

The Conversion Funnel/Form Builder (AI) at Impact Scale is responsible for architecting and optimizing high-performance funnels that support our in‑house offers, affiliate campaigns, SaaS products, and lead‑generation operations using AI tools. This role directly supports our media buyers, campaign engineers, and development team by ensuring every funnel is fast, scalable, compliant, and conversion‑focused.

• Plan, design, and build marketing funnels for Impact Scale’s internal offers and partner campaigns (landing pages, lead forms, sales flows, upsells, downsells, thank‑you paths).
• Develop a consumer flow and journey visually.
• Improve and optimize current funnels by analyzing data, consumer engagement, and funnel design.
• Implement and maintain accurate tracking (UTMs, pixels, server‑side events, postbacks, webhook integrations).
• Work closely with campaign engineers to ensure funnels meet speed, stability, and compliance requirements.
• Collaborate with designers and copywriters to produce clean, conversion‑optimized layouts.
• Run structured A/B tests to improve CTR, CVR, CPL, AOV, and overall funnel performance.
• Build and refine interactive components like quizzes, multi‑step lead forms, calculators, and dynamic content blocks.
• Diagnose funnel issues quickly and support rapid iteration cycles required for high‑volume performance marketing.
• Maintain documentation, wireframes, SOPs, and version control for all funnel assets across teams.

• Good understanding and experience with AI tools like builder.io, Lovable, Cursor.
• A good eye for design for forms (portfolio required).
• Demonstrated ability to build high‑converting funnels specifically in a performance marketing environment.
• Strong understanding of direct‑response marketing, user psychology, and conversion rate optimization.
• Proficiency in major funnel and page‑building platforms (Webflow, Word Press, Go High Level , Click Funnels, or custom environments).
• Familiarity with attribution systems (Everflow, Red Track), event tracking, and pixel setup.
• Strong communication skills to work with media buyers, developers, and campaign engineers.
• Comfortable executing fast, iterative builds with tight deadlines.

• Competitive compensation aligned with experience and performance impact.
• Performance‑based bonuses tied to funnel KPIs and campaign growth.
• Flexible remote work environment with asynchronous collaboration across teams.
• Direct access to media buyers, developers, and leadership for fast execution and real impact.
• Access to internal tools, automation systems, and proprietary tech used to power large‑scale campaigns.
• Rapid skill growth through exposure to real‑time testing, optimization workflows, and high‑budget campaigns.
• Clear advancement path into senior funnel architecture, CRO leadership, or campaign engineering roles.

Mid‑Senior level

Full‑time

Information Technology

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