Director, Product Management - Personalization & Monetization

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At Fanatics Commerce, we’re more than a leader in licensed sports merchandise – we’re united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles:
We Build Championship Teams, Obsessed with Fans, a Limitless Entrepreneurial Spirit, and a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast‑paced environment that thrives on collaboration and growth, we want you on our team.

Role Overview

We are looking for a strategic and technically grounded Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. This role will build and scale core intelligence layers that power personalized user experiences, merchandising, pricing, and promotional strategies across CRM, on‑site, and marketing channels.

How You Will Make An Impact

Strategy & Vision

• Own the long‑term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.

• Define and prioritize high‑impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.

Execution & Platform Leadership

• Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real‑time personalization across multiple surfaces (CRM, onsite, email, push, etc.).

• Drive end‑to‑end delivery of platform products with strong attention to performance, latency, and reliability.

• Ensure compliance with data privacy and consent standards globally.

Collaboration & Stakeholder Management

• Work hand‑in‑hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.

• Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.

• Champion a culture of experimentation, measurement, and data‑driven iteration.

Team Leadership

• Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.

• Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.

What You Bring To The Team

• 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.

• Proven experience in leading PM teams, setting org‑wide product vision, and aligning stakeholders across technical and non‑technical functions.

• Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi‑touch attribution, and journey orchestration.

• Deep fluency with data science workflows and trade‑offs—from model experimentation to production deployment.

• Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real‑time and batch personalization use cases.

• Experience balancing short‑term revenue impact with long‑term platform and data infrastructure investment.

• Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization.

Bonus Points

• Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks.

• MBA or relevant graduate degree is a plus.

• Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in‑house equivalents.

• Background in computer science, business administration, or similar.

• Comfort discussing technical concepts and trade‑offs with engineers and non‑technical stakeholders alike.

Where You’ll Work And What’s Required

• Hybrid work environment with flexibility between 3 days in office and 2 days remote work.

• Fast‑paced team environment with exposure to multiple aspects of the Fanatics Commerce business.

• Ability to travel up to 20% of the time for partner meetings, events, and other related activities.

What’s In It For You

• Culture:
Join a team where…