Head of Alliances and Partnerships; REMOTE

Head of Alliances and Partnerships (REMOTE)

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Upbound is redefining how modern infrastructure is built. As the creators of Crossplane and the pioneers of the Intelligent Control Plane, we are leading the shift toward agentic infrastructure: platforms that reason, adapt, and operate alongside AI-native systems. We are seeking an accomplished and highly strategic Head of Partnerships & Alliances to help define and execute Upbound’s ecosystem and alliance strategy.

This senior individual contributor role operates at the intersection of open source ecosystem development and commercial go-to-market execution. You will build and scale relationships that expand the reach of Crossplane — the leading open-source control plane framework — while driving commercial success for Upbound’s enterprise platform. You’ll collaborate deeply across engineering, product, marketing, and sales to shape joint strategies with cloud providers, ISVs, and system integrators that bridge community adoption with enterprise outcomes.

What You’ll Do

The ideal candidate thrives in environments where open source credibility and business impact go hand in hand — capable of earning trust in developer ecosystems, influencing technical direction, and turning ecosystem momentum into measurable growth. You’re comfortable operating across technical and commercial contexts, equally fluent in conversations with maintainers and hyperscaler executives. You bring curiosity about AI and emerging infrastructure models and see partnerships not just as contracts, but as systems for long-term category creation.

Open Source Ecosystem & Community Partnerships

• Build strategic relationships within the Crossplane ecosystem — including contributors, maintainers, and adjacent project communities — to expand adoption and integration momentum.

• Collaborate with open-source foundations and community leaders to strengthen the broader control plane and platform engineering ecosystem.

• Support co-marketing, education, and joint initiatives that celebrate community success and reinforce Upbound’s leadership within open source.

• Partner with Developer Relations and Product teams to ensure two-way collaboration between community innovation and enterprise needs.

Strategic Alliance Development

• Identify, negotiate, and grow high-impact partnerships with hyperscalers (AWS, Azure, GCP), ISVs, and SIs.

• Develop joint GTM strategies that integrate Crossplane and Upbound into partner ecosystems, marketplaces, and managed service offerings.

• Collaborate on technical integrations that expand Crossplane’s reach while reinforcing Upbound’s commercial differentiation.

• Act as a bridge between open-source innovation, partner value creation, and enterprise adoption.

Partner GTM Execution

• Architect and execute partner-led GTM motions including co-selling, account mapping, co-marketing, sales enablement, and joint value propositions.

• Work closely with marketing to create partner case studies, technical stories, and ecosystem campaigns that highlight real-world outcomes.

• Translate developer and community adoption signals into commercial opportunities with measurable pipeline impact.

• Leverage modern GTM and partner analytics tools to optimize engagement, track influence, and refine strategies.

Partner Program & Framework Design

• Design and operationalize a scalable partner program including onboarding, enablement, incentives, and performance tracking.

• Define partner tiers, certification paths, and engagement models for both open-source collaborators and commercial partners.

• Establish clear KPIs for ecosystem health, engagement, and partner-driven revenue.

Product & Roadmap Alignment

• Collaborate with product and engineering leadership to ensure partnerships align with roadmap priorities and strategic initiatives.

• Advocate for integration opportunities and feedback from both the open-source and commercial ecosystems.

• Drive alignment between Crossplane’s community direction and Upbound’s enterprise strategy to create synergy across the stack.

Ecosystem Representation &…