Manager - Segmentation and Channel Activation; Memphis or REMOTE

Manager - Segmentation and Channel Activation (Memphis or REMOTE IN USA)

Join to apply for the Manager - Segmentation and Channel Activation (Memphis or REMOTE IN USA) role e Children's Research Hospital - ALSAC

This role is responsible for leading a technical team to enable mass channel segmentation needs designed to target, acquire, retain, and reactivate donors from our Customer Data Platform and related technology platforms. Develops, customizes and troubleshoots data and audience segmentations to align with ALSAC's enterprise strategic plan. Ensures data best practices are in place and coordinated across complex environments. This role also oversees the collection of digital engagements to drive more efficient and effective advertising.

• Responsible for the strategic management, development and activation of all enterprise mass channel segmentation needs designed to target, acquire, retain, and reactivate donors. Oversees all efforts and data activation needs through coordination with leaders and program managers across the organization.
• Drives a data-driven culture working with internal and external partners to ensure that enterprise mass channel segmentation needs follow best in class data practices to meet revenue and audience goals. Accountable for monitoring and providing recommendations for data hygiene and data storage methods while fulfilling all legal and compliance obligations to protect organizational data.
• Works closely with leaders to understand and recommend best practices regarding online and offline data integration. Makes recommendations and communicates strategies to team members ensuring proper usage to maximize revenue and efficiency. Oversees the development and alignment of strategic goals across teams to meet revenue and audience goals.
• Develops and supports strategic audience segmentation to drive omnichannel personalization by partnering with internal teams to develop and deploy new models using 1st and 3rd party data through digital advertising. Establish a connection with media partners to configure, test, and validate destination across all channels.
• Serves as a strategic liaison and advisor to leadership groups including but not limited to EPMO Projects, Governance Councils and Steering Committees. Advocates for enterprise mass channel needs and performs data research and analysis, strategic decision making, and leverages technology tools to fulfill data needs.
• Directs the prioritization of duties and tasks assigned to team members working on data, segmentation, and activation needs. This includes the prioritization and basic understanding of all campaign and data requests assigned to ITS.
• Develops, mentors, and coaches a team of professionals that can provide guidance to employees regarding strategy, administration, procedures/policies, analysis, and communication.
• Establishes and enforces policies and procedures that will improve the overall operation and effectiveness of the organization. Operates within established budgetary parameters. Utilizes strong problem-solving skills to address issues in collaboration with others, proactively identify and prevent potential problems, and develop problem-solving skills among direct reports and other team members as appropriate.
• Maintains a positive relationship with third party organizations and volunteers throughout the assigned area; represents ALSAC-St. Jude's Children's Research Hospital in all areas in such a manner as to reflect positively on the hospital and our fundraising organization.

• Knowledge of Marketing Automation Tools and Data Analysis Tools preferred.
• Examples include Salesforce Suite of Products, IBM Marketing Operations (UNICA), MySQL, Adobe Analytics and Live Ramp.
• Competency in all Microsoft Office applications.
• Ability to understand data fundamentals and how they relate to audience objectives.
• Effectively and concisely communicate cross-functionally with Leadership, program stakeholders and external vendors through verbal, written and face-to-face communication.
• Extensive organizational skills and ability to work in a fast-paced environment.
• Thorough knowledge of general management methods.
• More than 5 years of experience in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; a Bachelor's Degree is preferred.
• An additional four years of related experience beyond the minimum required may be substituted in lieu of a degree.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender…