Product Manager, Platforms and Mobile Apps

Product Manager, Platforms and Mobile Apps

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us—Where your Career is a Force for Good!

Job Description

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, working alongside exceptional people who are diverse and unified. When you choose to be a force for good, mentors empower your growth along a purposeful career path, and you align your work with a mission bigger than all of us.

You receive competitive compensation and benefits, and join a community that respects you both at work and in your personal life.

We are currently seeking an Instructor Product Manager, Platforms and Mobile Apps. This is a work‑from‑home position open to qualified candidates within the United States who can work in Eastern Standard Time.

The Product Manager, Platforms and Mobile Apps is responsible for the strategy, development, and management of the Red Cross Training Services mobile application portfolio—including First Aid, Caregiving, Pet First Aid, Swim, Lifeguard VR and future mobile apps. The role also oversees Red Cross digital platforms, focusing on the Red Cross Learning Center, API productization, and course licensing. The Product Manager will drive enhancements to the Learning Center to improve user experience for students, instructors, and training provider administrators.

This position translates business strategy into effective digital solutions, manages external software development and UAT/QA vendors, and ensures all products meet reach, engagement and revenue goals (if applicable). The Product Manager leads cross‑functional teams to deliver innovative products and solutions, conducts market research, and develops business requirements for new and existing products. Collaborations include Training Services teams, enterprise information security stakeholders, and external vendors to establish product requirements, refine and prioritize user stories, and perform business acceptance testing.

• Develop product positioning and value proposition; work with marketing and sales leadership on marketing and sales strategy, campaign execution, and sales training for the product portfolio.
• Drive the product lifecycle from requirement definition, research, technical specifications, development, security review, UAT, KPIs, and go‑to‑market activities for updates.
• Lead cross‑functional and cross‑organizational teams through all training program commercialization activities.
• Apply SAFe (Scaled Agile Framework) principles to product development and delivery, collaborating with agile teams and stakeholders.
• Conduct industry and competitive analysis to identify new opportunities; perform customer research to define segments and inform the product roadmap.
• Lead initiatives to improve the Red Cross Learning Center’s features, navigation, and support resources for all user groups.
• Work with internal and external vendors to develop and enhance existing products, managing the product roadmap, aligning business and technical needs, analyzing data, turning insights into initiatives, determining rollout strategy, and managing risks.
• Build collaborative relationships with key partners and stakeholders by driving priorities aligned to business goals, communicating effectively, and gaining executive buy‑in.
• Support mobile app content development and updates, including translation vendor coordination for Spanish content.
• Monitor and respond to digital product-related emails, reviews and user issues submitted via the apps.

The salary range for this position is $81,072 – $108,090. (Actual salary determined by location, skills, experience and comparison to peers.)

• Bachelor’s degree in Marketing, Business Administration, Information…