Marketing Technology & Operations Manager

Marketing Technology & Operations Manager

Job Title:

Marketing Technology & Operations Manager

Department:
Marketing

Employment Type:

Full-Time, Exempt

Location:

On-site hybrid (DFW area)

Shift: 40+ working hours per week

Seniority level:
Not Applicable

$/yr - $/yr

The Marketing Technology & Operations Manager role is responsible for managing and optimizing our marketing and admissions technology stack while bridging technical execution with strategic alignment. Approximately 70% of the role focuses on technical implementation, including ensuring clean data flow, managing vendors, supporting paid and organic strategies, and building automated, scalable processes across all campuses. The remaining 30% involves strategic alignment, working closely with leadership to translate marketing into operational execution that drives quality inquiries from the right demographics and supports long-term enrollment goals.

This position is critical in connecting the dots between vision and execution, ensuring that marketing initiatives deliver measurable impact.

• Own and optimize Hub Spot, GA4, GTM, Five9, Acqueon, Anthology, and related systems.
• Oversee tagging, tracking, attribution, dashboards, and conversion reporting.
• QA all campaigns, automations, and data flows end to end.
• Troubleshoot and proactively prevent workflow issues.

• Align marketing technology with paid and organic strategies to ensure lead quality.
• Translate executive-level marketing goals into actionable system configurations.
• Support demographic targeting and funnel optimization for long-term growth.

• Oversee lead routing, speed-to-lead systems, call flows, and communication automations.
• Improve consistency across 10 campuses and multiple systems.
• Manage integration cleanups, migrations, and rebuilds when needed.
• Manage paid media, SEO, and Mar Tech vendors with performance accountability.
• Oversee the Digital Marketing Manager (SEO, CRO, Hub Spot, web updates).
• Collaborate with Admissions on routing, reporting, and funnel efficiency.

• Develop high-quality dashboards and KPIs.
• Run attribution, conversion, and funnel diagnostics.
• Recommend ongoing improvements based on data and strategic goals.

• Bachelor’s Degree in Marketing, Communications, or a related field; MBA is a plus.
• 7–10 years in marketing operations, Mar Tech, Rev Ops, or growth systems.
• Expert in Hub Spot, GTM, GA4, and conversion tracking.
• Strong understanding of lead routing, CRM hygiene, and funnel logic.
• Experience with call center tools (Five9, Acqueon, or similar).
• Ability to manage vendors and hold them accountable.
• Strong troubleshooting mindset and detail orientation.

• Experience in multi-location, services, education, or admissions-driven environments.
• Experience managing 1–2 team members.
• Understanding of CRO, landing page tracking, and microsite analytics.
• Strong project management and documentation abilities.
• Familiarity with paid media strategy and demographic targeting.

• Hands-on and technical—comfortable in the tools daily.
• Strategic thinker who can connect vision to execution.
• Proactive, not reactive (preventing issues > fixing issues after problems arise).
• Calm under pressure.
• Ownership mindset.
• Systems thinker who builds scalable processes.

• Starting salary is between $105,000 – $130,000 based on work history and educational background.
• Healthcare - Medical, Dental, and Vision coverage is available for employees who opt in.
• 401(k)/Retirement Plan, not company-matched.
• Personal Development - We support our employees through mentoring, internal & external educational programs, networking, skills enhancement, and career-building programs.
• Paid Time Off - We offer PTO, paid holidays, and paid time off for jury duty and military obligations.

Ability to Work Remotely: Remote employees must work from their designated home office and ensure secure access to company systems using company-approved VPN and multi-factor authentication (MFA). A stable, high-speed Wi-Fi…