Head of Programmatic Media & Audience Targeting | REMOTE

Head of Programmatic Media & Audience Targeting
About Property Leads

Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.

We are seeking a strategic and highly technical Head of Programmatic Media & Audience Targeting to own and scale our programmatic marketing efforts. You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell.

This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data. You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team.

If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you.

• Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
• Build and manage targeting strategies using CMPs/DMPs (e.g., Live Ramp, Lotame, Segment) to find homeowners ready to sell.
• Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.

• Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
• Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
• Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.

• Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
• Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
• Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.

• Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
• Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.

• 5–10+ years experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
• Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
• Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
• Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
• Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.

• Hands-on experience with platforms like The Trade Desk, DV360, Live Ramp, Neustar, Lotame, Blue Kai, or Segment.
• Familiarity with GA4, Looker, or similar BI/analytics tools.
• Prior experience in lead generation funnels, paid search, or conversion rate optimization.
• Exposure to real estate, insurance, or home services performance marketing.

• 100% remote
• High-growth company with major upside and direct impact
• Results-driven culture—no micromanagement, just ownership
• Opportunity to build and lead a critical performance function
• Work with a collaborative, motivated team solving meaningful problems in real estate investing
• 401k and healthcare benefits starting 1/1/2026