Senior Paid Media Strategist; Remote

Senior Paid Media Strategist (Remote US) - Future Opening

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation methodology focusing on SQLs and Customers rather than traditional metrics such as MQLs.

As a Paid Media Strategist, you will create high-performing paid media strategies for enterprise SaaS businesses, collaborating with clients and internal stakeholders to deliver custom Paid Media accounts.

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks and quality
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linked In Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

• Annual base salary range $90,000–$110,000 USD with potential for bonus eligibility
• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid health plan for you and 50% contribution for dependents
• Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end of year recharge, paid parental leave
• Traditional and Roth 401(k) with 3% company match
• Annual bonus based on tenure
• Annual anniversary trip with peers and leadership
• Remote-first environment, work from anywhere in the United States