Innovation & Growth Senior Director, Commerce Operations

Senior Director, Commerce Operations, Innovation & Growth

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness.

For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Director, Commerce Operations, Innovation & Growth you will be responsible for the following :

• Collaborate with Sales, Marketing, and Partnerships teams to develop strategic positioning and content that accelerates service adoption, including, but not limited to, industry opinions, topical one-sheeters, partner and vendor overviews, developing unique selling propositions of Tinuiti Commerce Operations, and external thought leadership multimedia content for our newsletter, webinars, blog et al.
• Represent Commerce Operations in high value new business pitches and audits, providing expert-level solution support to drive client acquisition and expansion.
• Support internal audit program with support of platform SME's and Delivery Leaders, to ensure that current clients are always on the cutting edge with fresh strategy perspective.

• Partner with vertical leads (Softlines, Hardlines, CPG, Beauty) to deliver tailored operational strategies that reflect the nuances of each product category.
• Guide client teams through complex issues such as item suppression, vendor negotiations, new product launches, and catalog troubleshooting with empathy and precision.
• Build a high-touch service culture through close collaboration with media, creative, and strategy teams to align efforts across the full commerce journey.
• Manage and strengthen retailer platform relationships especially Amazon through strategic participation in Alphas / Betas, proactive promotion planning, and vendor collaboration.
• Act as the escalation point and solution architect for operational issues across Vendor Central and Seller Central.
• Stay informed of retail platform policy changes, ensuring compliance and driving knowledge dissemination across teams and clients.
• Lead initiatives to optimize client storefronts, PDPs, and merchandising strategies, incorporating SEO, A+ content, Brand Store optimization, and back-end catalog integrity, evaluating and selecting vendor partnerships to provide best in class support.
• Work closely with commerce media teams to align operational readiness guidelines with advertising and promotional planning.
• Spearhead Walmart and Tik Tok Shop expansion in collaboration with the Media and Social Innovation & Growth Lead, Commerce, Shared Services, and platform SMEs

• Oversee the end-to-end retail workflow structure from catalog setup to fulfillment optimization ensuring efficient, cost-effective delivery and strong compliance with platform requirements.
• Architect and collaborate on operational strategies for inventory planning, order management, and profitability analysis to proactively solve challenges in retail execution, transitioning historical ways of working to re-imagined processes using 3rd party vendors and AI tools.
• Standardize and implement operating procedures, leveraging automation and tech enablement to drive efficiencies and performance at scale, utilizing existing resources in the DOC and making recommendations for new partnerships and vendors.

• Represent the company at industry events, conferences, and thought leadership panels to reinforce brand positioning.
• Work cross-functionally with Solution Champions and Client Operations teams to refine processes and drive operational efficiency.
• Lead and mentor teams in adopting and implementing strategies tailored to client needs.
• Develop frameworks for innovation measurement, tracking adoption, impact, and effectiveness of new solutions.
• Define and lead the long-term operational vision in alignment with Tinuiti's broader Connected Commerce strategy.
• Serve as a strategic thought partner to executive leadership and…