Demand Generation Manager

Hilo Talent Partners has been engaged by their client, Verity, for an exclusive search for the following position:

Verity is transforming logistics, retail, and manufacturing with the world's most advanced autonomous drone systems. Our AI-powered fleets deliver real-time inventory visibility, helping global leaders like Maersk, UPS Supply Chain Solutions, On, and KeHE optimize operations and build smarter, more sustainable supply chains.

Headquartered in Zurich with a U.S. base and operations worldwide, Verity performs millions of autonomous inventory checks monthly backed by 145+ patents and a global team of engineers, innovators, and storytellers redefining supply chain automation.

We're hiring a Demand Generation Manager to build and operate the programs, systems, and processes that fuel Verity's pipeline. This role owns integrated campaign execution, marketing automation, funnel optimization, and reporting across North America and Europe. You'll work closely with Sales, Content, and Product Marketing to accelerate demand and contribute directly to revenue growth.

This is a hands‑on, high‑impact role for someone who loves designing campaigns, optimizing workflows, and making data‑driven decisions to scale pipeline performance.

• Build and execute multi‑channel campaigns that generate qualified pipeline across target segments.
• Develop nurture programs, paid media initiatives, webinar/event workflows, and outbound sequences.
• Partner with Sales and Content to align campaigns with quarterly priorities and messaging.
• Manage Verity's social presence (Linked In, You Tube, X) and coordinate the content calendar with the Head of Content.
• Support GDPR‑compliant marketing activities and campaign execution across Europe.
• Lead quarterly campaign planning, managing timelines, creative needs, and performance reporting.

• Own Pardot execution: automation workflows, segmentation, scoring, routing, and nurture architecture.
• Ensure strong alignment between Pardot and Salesforce, maintaining clean data and accurate attribution.
• Build dashboards and reporting across GA4, Looker Studio, and Salesforce.
• Identify opportunities to automate and streamline processes across the Martech stack.
• Work with existing tools (Salesforce, Pardot, GA4) and support future adoption of ABM platforms like Demandbase and 6sense.
• CLAY experience is a plus for data enrichment and signal intelligence.

• Run structured experiments to optimize messaging, channels, and landing experiences.
• Analyze funnel performance to improve conversion rates and pipeline velocity.
• Support segmentation, personalization, and ongoing testing initiatives across channels.
• Identify new channels, tools, and technologies that expand Verity's reach and efficiency.

• 710 years of B2B marketing experience (SaaS, logistics, supply chain, robotics, automation, or industrial tech).
• Proven track record in demand generation, campaign management, and/or marketing operations.
• Hands‑on experience with Pardot and Salesforce (required).
• Strong analytical skills with familiarity across GA4, Looker Studio, and attribution modeling.
• Experience executing GDPR‑compliant campaigns across Europe.
• Knowledge of ABM platforms (Demandbase, 6sense) or interest in future adoption.
• CLAY or similar enrichment tools are a nice‑to‑have.
• Strong communicator with the ability to work cross‑functionally across global teams.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

• Fully remote role with periodic invitations to company events held throughout the year.
• Fair market compensation with a clear path for growth.
• A great engineering culture with flat hierarchies, emphasizing joint responsibility, mutual trust, and support.
• Work with a skilled, high‑achieving, experienced, and fun team, with ample opportunities for professional development and career growth.
• 401(k) match program
• Medical/dental/vision health benefits
• Flexible vacation policy
• Variable bonus program

This role is a remote position that is available ONLY for residents of the following U.S. states: NC, GA, PA, NY, TX, CA, CO