Senior Associate, Marketing Data Scientist; HH

Senior Associate, Marketing Data Scientist (HH) page is loaded## Senior Associate, Marketing Data Scientist (HH) locations:
Louisville, KY:
Remote IL CHI METRO:
Remote MA BOSTON:
Remote WA SEATL MTRO:
Tampa, FLtime type:
Full time posted on:
Posted Todayjob requisition :
R-391678#
** Become a part of our caring community and help us put health first
** Become a part of our caring community and help us put health first    As a Senior Data Scientist, Home Health Analytics, you’ll support Humana’s Home Health business by delivering insights that improve care delivery, member engagement, and operational efficiency. You’ll analyze data across marketing and clinical touchpoints to inform strategy and performance.
This role is ideal for someone who enjoys connecting data to real-world healthcare outcomes and driving measurable impact.
** Role Responsibilities
** You’ll lead analytics that support Home Health marketing and operational initiatives.
*
* Key responsibilities include:

*** Analyze member engagement, campaign performance, and operational metrics for Home Health services
* Leverage dashboards and reports to provide visibility and insights into key KPIs
* Collaborate with marketing, clinical, and strategy teams to align analytics with business goals
* Conduct deep-dive analyses to uncover trends and opportunities
* Ensure data quality and maintain documentation for repeatable insights
* Translate complex data into clear, actionable insights
* Mines, cleans and analyzes data from company databases and external data sources to build prediction of marketing goals, report on campaign performance over time by each channel.
* Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
* Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
* Develop processes and tools to monitor and analyze model performance and data accuracy.
* Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated. Responsible for advocating and building the discipline for continual testing, measurement, and iteration.
* Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions
** Use your skills to make an impact
** Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).
Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.#
** Use your skills to make an impact
**** Required*
* ** Qualifications
* ** Bachelor's degree in data analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
* 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
* 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
* 3+ years of experience with setting up causal inference experiments
* Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions
* Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
* Be able to create reports, projections, models, and presentations to support business strategy and tactics
* 3+ years and knowledge of predictive modeling and segmentation techniques
** Preferred Qualifications
*** Experience in home health or post-acute care analytics
* Familiarity with healthcare compliance and privacy standards
* Master’s degree in a quantitative or healthcare-related field
* Experience with Snowflake/ Databricks
* Marketing experience a plus
* Experience with Adobe Analytics
** Work at Home Information
** To ensure Home or Hybrid…