E-Commerce; Shopify Practice Lead

Position: E-Commerce (Shopify) Practice Lead

Join Our Team

Oowlish, one of Latin America’s rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work‑life balance that suits your personal and professional needs. We’re looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the Role

At Oowlish, we help growing brands turn Shopify into a true e‑commerce growth engine—not just a storefront
. As we evolve from execution‑focused delivery to long‑term strategic partnership
, we’re looking for an E‑Commerce (Shopify) Practice Lead to own and scale our Shopify practice.

The core of this position is strategy, consulting, and ownership
. You will act as the main point of contact for Shopify clients
, deeply understanding their business, diagnosing opportunities, and guiding them toward measurable improvements in Conversion Rate, AOV, UX/UI, SEO, Site‑Speed, Promotions, and overall e‑commerce performance
.

You’ll work closely with developers and designers by setting priorities, defining scope, and ensuring high‑quality delivery—without being responsible for writing code or implementing features yourself
.

Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has a measurable business impact
.

In addition, this role has a strong commercial and growth component
. You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre‑sales conversations
, and help position Shopify as a long‑term growth partner for clients
.

This position is ideal for someone who thinks like a business owner
, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems.

Client Ownership & Strategy

• Act as the primary point of contact for a portfolio of Shopify clients.
• Develop a deep understanding of each client’s business, customers, and goals.
• Proactively identify opportunities to improve conversion, revenue, and user experience.
• Translate business objectives into a clear, prioritized Shopify roadmap.

CRO & Performance Optimization

• Analyze store performance using Shopify Analytics, GA4, and other tools.
• Identify conversion bottlenecks and optimization opportunities across the funnel.
• Propose and prioritize CRO initiatives and experiments.
• Track results and clearly communicate impact to clients.

UX/UI Collaboration

• Work closely with UX/UI designers to ensure designs are conversion‑focused and Shopify‑friendly.
• Provide feedback grounded in usability, performance, and business impact.
• Maintain a high bar for visual quality and user experience.

SEO & Shopify Best Practices

• Ensure Shopify stores follow SEO and performance best practices.
• Collaborate with designers and developers to embed SEO into UX and technical decisions.
• Make smart use of Shopify features, themes, and apps to maximize value.

Delivery & Team Coordination

• Plan and manage the workload of Shopify developers.
• Break initiatives into clear, actionable tasks and priorities.
• Ensure high‑quality, on‑time delivery across all client work.
• Act as a quality gate before work reaches clients.

Account Growth & Business Development

• Identify upsell and expansion opportunities within existing accounts.
• Help scope new initiatives and support sales conversations when needed.
• Strengthen long‑term client relationships by delivering consistent value.

Must have

• 5+ years of experience in e‑commerce, ideally with a strong Shopify focus.
• Proven experience improving conversion rates and online store performance.
• Deep understanding…