Social Media Specialist - LATAM Panama; Remote

Insight Assurance is a global audit firm on a mission to transform how organizations achieve cybersecurity and compliance. Recognized on the Inc. 5000 and Fast 50
, we are one of the fastest-growing firms worldwide, supporting nearly 2,000 clients across the Americas, EMEA, and APAC. We are not a traditional audit firm—our team leverages automation, technology, and advanced collaboration tools to deliver faster, smarter, and more impactful services.

The Social Media Specialist is responsible for managing, executing, and optimizing Insight Assurance’s organic social media presence across Linked In, Instagram, and Facebook. This role ensures consistent brand messaging, develops engaging content, coordinates with internal SMEs and external partners, and supports broader marketing and growth initiatives.

The Social Media Specialist plays a key role in elevating brand visibility, strengthening audience engagement, and ensuring alignment between Marketing, Sales, Customer Success, and other cross‑functional teams. This position requires strong communication skills, attention to detail, and the ability to simplify technical cybersecurity and compliance topics for a broader audience.

Create and publish high‑quality social media content aligned with Insight Assurance’s brand voice and compliance‑focused B2B audience.

Develop written copy, basic graphics, and visual assets using Canva (video assets provided by the Multimedia Coordinator).

Adapt long‑form content (blogs, webinars, case studies) into concise, social‑ready formats.

Ensure accurate, timely, and consistent posting across all platforms.

Support marketing campaigns, webinars, events, partner initiatives, and resource launches.

Own and maintain the social media content calendar.

Coordinate internal and external review cycles to ensure accuracy and timely approvals.

Schedule content using publishing tools such as Hub Spot, Hootsuite, or Buffer.

Work closely with the agency to align on timelines, deliverables, and content optimization.

Partner with Sales, Customer Success, SMEs, and Partners to gather insights and validate content accuracy.

Support co‑marketing initiatives by creating and coordinating joint social assets.

Maintain clear communication with internal stakeholders regarding messaging and upcoming campaigns.

Monitor engagement, respond to comments/messages, and escalate issues when needed.

Conduct social listening to identify industry trends and opportunities.

Track performance metrics and share monthly insights with the Senior Marketing Manager to inform strategy and optimization.

Use project management tools (Jira, Trello, or similar) to manage tasks and workflows.

Use Canva to develop visual assets that align with brand guidelines.

Use Hub Spot or equivalent platforms for scheduling, tracking, and reporting.

2–4 years of experience in B2B social media management (tech, cybersecurity, SaaS, or compliance is a plus).

Strong English communication skills (writing, editing, clarity, and tone).

Ability to simplify complex or technical concepts.

Proficiency with social scheduling tools such as Hub Spot, Hootsuite, or Buffer.

Comfortable working with multimedia assets (graphics, videos, templates).

Excellent organization, attention to detail, and stakeholder communication skills.

Experience supporting partner co‑marketing programs.

Familiarity with social analytics and performance reporting.

Understanding of cybersecurity, compliance, or willingness to learn quickly.

Experience managing agency workflows or multi‑step approval processes.

Ability to balance creativity with consistent brand messaging and tone.

Consistent, high‑quality social media presence aligned with Insight Assurance’s brand.

Smooth cross‑functional coordination with SMEs, Marketing, Sales, and external partners.

A predictable workflow with clear ownership of scheduling and publishing.

B2B‑focused copywriting that simplifies complex topics for broader audiences.

Increased engagement, reach,…