Product Manager, Platforms and Mobile Apps

Job Description

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

Join us-Where your Career is a Force for Good!

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

We are currently seeking an Instructor Product Manager, Platforms and Mobile Apps. This is a work from home position and is open to qualified candidates within the United States. You must have the ability to work in Eastern Standard Time.

The Product Manager, Platforms and Mobile Apps is responsible for the strategy, development, and management of the Red Cross Training Services mobile application portfolio-including First Aid, Caregiving, Pet First Aid, Swim, Lifeguard VR and future mobile apps. This role also oversees Red Cross digital platforms, with a primary focus on the Red Cross Learning Center, API productization, and course licensing. The Product Manager will drive enhancements to the Learning Center to improve user experience for students, instructors, and training provider administrators.

This position requires translating business strategy into effective digital solutions, managing external software development and UAT/QA vendors, and ensuring all products meet reach, engagement, and revenue goals (if applicable). The Product Manager will lead cross-functional teams to deliver innovative products and solutions, conduct market research, and develop business requirements for new and existing products. This includes but is not limited to working with the Training Services teams (product management, customer service, service delivery, sales, and marketing), enterprise information security stakeholders (Info Sec, ARB, IT Governance, AI review board, innovation team, etc.)

and external vendors to establish product requirements; refine and prioritize user stories; perform business acceptance testing.

• Develops product positioning and value proposition and works with marketing and sales leadership on marketing and sales strategy, campaign execution, and sales training for their product portfolio. Product portfolio includes productizing API, Course Licensing, Caregiving, and suite of mobile apps.
• Driving product life cycle from requirement definition, research, technical specifications, development, security review, UAT, KPIs and all go-to-market activities for updates made to their product portfolio.
• Leads cross-functional and cross-organizational teams (internal to Red Cross and with external distribution partners) through all training program commercialization activities.
• Apply SAFe (Scaled Agile Framework) principles and practices to product development and delivery, collaborating with agile teams and stakeholders.
• Conducting industry and competitive analysis to understand emerging trends in their respective focus areas to identify new opportunities. Conduct customer research to define customer/user segments and identify needs to inform product roadmap.
• Lead initiatives to improve the Red Cross Learning Center's features, navigation, and support resources for all user groups (students, instructors and Training Provider Administrators).
• Work with internal and external vendors to develop and enhance existing products while managing the product roadmap, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy and manage risks.
• Build collaborative relationships with key partners and stakeholders by driving priorities aligned to business goals, communicating, and prioritizing product roadmaps and gaining buy in from executive leadership.
• Responsible for working with the product development team as needed for mobile app content development, and updating new app content when need arises, in addition to working with translation vendor to ensure all Spanish content is up to date.
• Monitor and respond to any digital product-related emails, reviews and user issues…