CRM Senior Specialist

CRM Senior Specialist

The CRM Senior Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.

Base Pay Range : $95,000 - $105,000 / annually

• Build, test, and deploy end-to-end marketing campaigns, including one-off emails, complex nurture streams, and automated customer journeys.
• Create and manage all marketing assets within the platform, including email templates, landing pages, forms, and subscription preference centers.
• Develop and manage audience segmentation, creating dynamic and static lists to ensure the right message gets to the right audience at the right time.
• Monitor and report on campaign performance, analyzing key metrics like open rates, click-through rates, and conversion rates to provide optimization recommendations.
• Manage the day-to-day administration of the Iterable platform, including user profiles, roles, and permissions.
• Serve as the primary point of contact for end‑user support, troubleshooting issues, and answering "how‑to" questions in a timely manner.
• Partner with the Data / Analytics team to execute all data management tasks, including data cleansing, de‑duplication, record merging, and mass data imports / exports.
• Build and maintain foundational reports, dashboards, automation rules, and templates as requested by the business.
• Partner with the Senior Manager to design, build, test, and deploy complex CRM solutions, including advanced automations, custom workflows, and new system integrations.
• Maintain key performance indicator (KPI) dashboards to track performance for marketing, DTC, and other business teams.
• Analyze platform data to derive actionable insights and provide recommendations that support strategic business goals.
• Serve as the "technical co‑pilot" to the Senior Manager, acting as a collaborative partner in brainstorming, solution design, and strategic planning.

Other Duties as assigned

Minimum Job Requirements

• Bachelor's degree in marketing, communications, business, or other related field preferred, or relevant equivalent experience
• Experience:
  
  A minimum of 4+ years of hands‑on experience in CRM marketing, operations, or analytics.
• Platform Proficiency:
  Proven expertise with at least one major CRM platform (Iterable, Braze, Hub Spot, Marketo, Klayvio, or similar) is essential.
• Campaign Management:
  Demonstrable experience in designing, executing, and measuring multi‑channel marketing campaigns (email, SMS, etc.).
• Analytical
  
  Skills:
  
  Strong ability to analyze customer data, campaign performance, and web / app analytics to derive actionable insights and effectively communicate key findings and recommendations to team members at all levels.
• Technical
  
  Skills:
  
  Proficiency in marketing automation, customer segmentation, and A / B testing methodologies.
• Collaboration:
  
  Excellent communication and interpersonal skills, with a proven ability to collaborate effectively with cross‑functional teams (Sales, Marketing, IT).
• Data Management:
  Solid understanding of database management principles, data hygiene, and data privacy regulations (e.g., GDPR, CCPA).
• Strategic Thinking:
  Ability to think strategically and align CRM initiatives with broader business objectives.
• Problem‑Solving:
  Strong problem‑solving skills and the ability to manage multiple projects simultaneously in a fast‑paced environment.

• Excellent time‑management and organizational skills
• Able to manage several tasks simultaneously to timely completion
• Able to apply thoughtful reasoning and technical throughput in the CRM process – applies best practices in build‑out and deployment of campaigns
• Employs curiosity in order to go deep, ask questions, and see the big picture
• Able to operate autonomously – takes initiative and is able to work with little oversight
• Solid collaboration skills – able to engage the team, make connections, and work together to influence outcomes and bring initiatives to…