Marketing Lead

Role Overview

Own the end-to-end marketing campaigns engine strategy, creative requests, execution, measurement, and iteration to generate quality discovery calls for Sales. You'll lead a two-person pod, coordinate with the Design team for social / video / reels / landing assets, and ensure rigorous attribution and reporting via in-house platform.

• Design and manage multi-channel campaigns (Linked In outreach + ads, email funnels & nurture, landing pages, partnerships)
• Define ICPs, offers, messaging maps, and experiment / test hypotheses

• Launch and oversee Linked In sequences and Go High Level  automations
• Maintain organized UTMs, campaign taxonomy & tracking
• Ensure seamless lead handoff into our in-house app / CRM

• Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
• Review assets to ensure message-market fit, brand consistency, and compliance
• Uphold our brand pillars, style, and voice

• Create campaign proposals (goals, audience, offers, creative brief, budget)
• Produce regular performance reports with insights and next-step recommendations

• Run A / B tests (hooks, offers, landing pages, sequences)
• Capture learnings and build playbooks for continuous improvement
  • Run A / B tests (hooks, offers, landing pages, sequences)
  Cross-Team Collaboration
  • Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
  • Be a communicator of wins, challenges, and insights
  Key Outcomes
  • A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
  • Efficient CPSQL , healthy reply rates (Linked In / email), strong landing-page conversion, and clean campaign attribution.
  • Clear proposals before launch and clear reports after launch.
  Tools You May Use

  Linked Helper, Go High Level , In-house app (CRM / attribution / reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed.

  Qualifications
  • 3-6 years in B2B / SaaS / performance marketing roles
  • Direct experience managing Linked In outreach, email funnels, landing pages, automation (Go High Level  or similar)
  • Proven track record in multi-channel campaigns & attribution
  • Strong skills in brief-writing, creative review, and campaign processes
  • Analytical mindset + comfort with data, dashboards, UTM tracking
  • Excellent communication skills (English + Filipino)
  • Ability to collaborate across teams & fast-paced environment
  Nice to Have
  • Fintech / payments or SaaS experience; familiarity with compliance-sensitive marketing.
  • Landing-page experimentation and funnel analytics depth.
  What We Offer

  Fully Work-from-Home Setup

  Health & Security (HMO Coverage)

  Work-Life Balance & Leave Privileges

  Additional Benefits
  • Saturday & Sunday Off :
    Reserved for rest and personal pursuits
  • PTO Conversion to Cash :
    Flexibility for when you need it most
  • 13th Month Pay :
    Way of expressing gratitude for your hard work on holiday season

  Apply:
  Send your resume plus a brief note on a campaign you owned, your objective, offer, channels, and results.