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Lead Generation Specialist

Remote / Online - Candidates ideally in
Mena, Polk County, Arkansas, 71953, USA
Listing for: Aptus Data Labs
Remote/Work from Home position
Listed on 2026-01-02
Job specializations:
  • IT/Tech
  • Sales
Job Description & How to Apply Below

Location: Remote

Department: Sales & Business Development

Reports To: Sales/Partnerships Lead or Head of Growth

Key Responsibilities

  • Prior experience in IT / Analytics / AI SaaS or related B2B industries.

    ->
    Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
  • Use platforms like Linked In Sales Navigator, Lusha, Apollo, Zoom Info, Hub Spot, or similar tools to build prospect lists.
  • Run cold outreach campaigns via email, Linked In, and Whats App to generate qualified leads.
  • Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
  • Qualify inbound leads and schedule introductory meetings/demos for the sales team.
  • Maintain lead information and track activity using CRM (Hub Spot preferred).
  • Create weekly and monthly reports on lead metrics and conversion performance.
Research industry trends and decision-makers to personalize outreach.
Requirements

Required Skills

  • Strong communication and written skills (English proficiency a must).
  • Prior experience in IT / Analytics / AI SaaS or related B2B industries.
  • Hands-on experience with Linked In, Hub Spot CRM, Apollo, Mailchimp, or similar platforms.
  • Knowledge of B2B sales processes, buyer personas and deal progression & management.
  • Analytical mindset for monitoring campaign metrics.
  • Self-motivated, detail-oriented, and goal-driven.
Good-to-Have
  • Prior experience in IT / Analytics / AI SaaS or related B2B industries.
  • Understanding of data enrichment and segmentation tools.
  • Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy.
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