Director, Demand, Faculty Marketing Programs; Remote

Position: Director, Demand, Faculty Marketing Programs (Remote)

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as Mind Tap and Web Assign.

In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

What you'll do here

As part of the North American Higher Education team, the Director, Demand, Faculty Marketing Programs leads the development and execution of full-funnel acquisition strategies to grow market share and deliver measurable pipeline and revenue impact. This role is accountable for generating new demand across faculty through data-informed, multi-channel campaigns that drive awareness, demand, and conversion.

Operating within the Faculty Marketing Programs function, this leader plays a critical role in delivering the go-to-market demand strategy and driving scalable, modern marketing programs aligned to business priorities. The Director partners cross-functionally with Product Marketing, Sales, Revenue Operations, and Brand to activate campaigns and optimize demand performance across all channels.

What You’ll Do Here
Customer Acquisition Strategy

• Own the end-to-end strategy for acquiring new faculty customers across prioritized product areas and customer segments.
• Translate growth goals into targeted GTM campaign strategies that increase marketing-sourced pipeline, accelerate conversion, and support revenue growth.

Program Campaign Execution & Performance Optimization

• Lead the planning, prioritization, and execution of integrated, multi-channel demand campaigns including email, paid media, SEO, SEM, webinars, and third-party channels.
• Use behavioral and intent data to continuously optimize campaign performance.
• Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates.

Cross-Functional GTM Integration

• Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience‑specific campaign content.
• Align with Sales Enablement and Sales to ensure seamless handoff of leads and high‑impact follow‑up motions.

Audience Segmentation & Personalization

• Use audience segmentation frameworks to deliver tailored messaging and user journeys.
• Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics.

Leadership & Squad Alignment

• Lead a cross‑functional matrixed squad of marketing managers, demand gen leads, and campaign specialists aligned to demand efforts.
• Manage 3 direct reports, responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership.
• Coordination with Marketing Ops to ensure appropriate prioritization and execution.

Innovation & Modern…